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James Iles

Inside Interview: Why This Company Paid Six Figures for Remote.com

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By James Iles, Apr 19, 2017
  1. James Iles

    James Iles NamePros Writer PRO Trusted Blogger Business Account VIP

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    In 2014, Nick Macario created Branded.me, a digital network that gave its two million members a platform to create a digital brand. That is until February 2017 when Branded.me merged with Outsource.com to become Remote.com.

    Remote.com is the ultimate resource for remote workers and freelancers, allowing its millions of users to find job opportunities all over the World. In this interview, we speak with Remote.com's CEO Nick Macario to see why he chose to acquire Remote.com and what he did in order to secure the ideal domain name for his company.


    Can you tell us about the company behind Remote.com?


    Who came up with the brand name of “Remote” initially, and how did the brand name originate?


    Did you consider any other names before settling on Remote.com?


    unnamed.jpg
    How did you first go about finding out that Remote.com was available to buy? Was it a case of contacting the owner, or was the domain offered to you?


    Can you reveal how much you paid to acquire the domain name Remote.com? How did you justify paying this amount?


    Did you use any tools (e.g., automated appraisals), services (e.g., manual appraisals, domain brokers), or data (e.g., sales data, search volumes, search results) to determine your best offer and/or the value of the domain?


    Would you have considered paying more for the domain than you did?


    If you were unable to acquire remote.com, did you have a backup plan? If so, can you reveal some of the other alternative names?


    Do you think buying Remote.com was a good investment in your company?


    In your experience, does owning a premium .COM add immediate credibility to your business?


    I noticed that you had also managed to secure the @remote usernames on Facebook and Instagram. Do you consider the right usernames to be as or less important than a premium domain?


    What would your personal advice be for startups who are thinking of using a percentage of their funding to secure a premium .COM domain?

    --

    Thanks to Nick for taking part in our series. Since many of our readers are freelancers in some shape or form, this domain name and company may be of great interest to you. If you would like to know more about the Remote.com network, all you need to do is visit Remote.com. You can also follow the company on Twitter, Facebook or Instagram.


    Inside Interviews is a blog series profiling the buyers of high-value domain names. Find out their motives, negotiation tactics, and their opinions on popular domaining topics only on the NamePros Blog.
     
    The views expressed on this page by users and staff are their own, not those of NamePros.
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  4. James Iles

    About The Author — James Iles

    Writer for NamePros.com, domain name investor and broker. For all inquiries relating to stories and interviews, please email: [email protected]

    This is James Iles's 367th blog post on NamePros. View all blog posts

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  5. Comments (14)

  6. TrueDN

    TrueDN Active Member VIP

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    Thanks for sharing!
     
  7. vinodnair

    vinodnair Established Member

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    Thanks for sharing!! Well.. Remote is a wonderful brand name!
     
  8. jstenn13

    jstenn13 UltraDomains.com NamePros Supporter

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    Thanks for the article. There's a guy that gets it!
     
  9. kandyan

    kandyan Established Member

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    Thanks for sharing.. I think the buyer got it cheap..
     
  10. kemjika11

    kemjika11 Top Member VIP ★★★★★★★★★★

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    Great name. Smart buy. Good luck.
     
  11. elevator

    elevator Active Member VIP

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    Remote is very good and well fitted for the company. Thanks @James Iles Cheers
     
  12. DomainPluto

    DomainPluto Dashawn R.

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    Good interview. I wonder what the problem was with the first broker.
     
  13. elevator

    elevator Active Member VIP

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    Remote is strong one word generic domain and the broker knew this and needed to capitalize on making his own cut. That's it.
    Cheers.
     
  14. Alex Domain

    Alex Domain Established Member

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    Agreed. Six figures for this gem of a domain is peanuts...
     
  15. impulse

    impulse Established Member ★★★★★★★★★★

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    Great interview.
     
  16. TheWatcher

    TheWatcher Top Member VIP ★★★★★★★★★★

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    No doubt, a smart move. Brand domain is a long term strategic decision for a business.

    Cheers.
     
  17. Bros

    Bros Business Member Business Account VIP

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    Thanks. I love these end-user interviews.
     
  18. James Iles

    James Iles NamePros Writer PRO Trusted Blogger Business Account VIP

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    Thanks - that's good to hear! We love doing them too. There's a few more in the pipeline.
     
  19. Xabial

    Xabial Established Member

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    There's a lot to get from this interview. Mainly I did not know you can request a change of brokers if the broke's not being flexible, doing his job too well, being an **** etc :ROFL:

    That's a new one to me.

    Six figures is six figures and money talks. Rate.com sold for six figures not too long ago and I think that's an even better name then this one.

    Overall, he did well. He could've been waiting for that $1 million offer till the day he dies.. Take the money now and run if you're smart.

    You can reinvest that six figure cash offer, buy more domains, reinvest in more startups or paying off the rest of the mortgage to your house. I'm assuming >$500,000 but we may never know how much.
     
    Last edited: Apr 21, 2017
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