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James Iles

Domain Data: $9.48 Million of Sales in Q1 of 2019

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By James Iles, Apr 10, 2019
  1. James Iles

    James Iles NamePros Writer PRO Gold Account VIP Trusted Blogger

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    The prestigious DNJournal has been collecting data since 2003 and compiling it in a weekly sales report. Operated by Ron Jackson, DNJournal is one of the most credible sources for the domain name industry and has been referenced in outlets such as Wall Street Journal, Forbes and Bloomberg.

    Now that we have entered the second quarter of 2019, it's an opportune time to take a look back at how domain names fared in the first quarter. A good barometer of the domain industry's state is Ron's weekly sales chart, so we have compiled all available data for domain sales from January 23rd, 2019 to April 3rd, 2019. The data (provided with the consent of DNJournal), covers sales charts totaling two hundred domain names.

    We have also compiled data from Q1 of 2018 as a direct comparison. It should be noted that whilst DNJournal is an excellent gauge for the current state of the industry, the majority of larger sales go unreported.


    The Extensions

    DNJournal lists sales from every extension in its weekly reports, but the charts are usually dominated by .COM. According to my analysis, the .COM dominance has stayed fairly steady, with 75.2% of sales in Q1 2018 being .COM, and 74% of sales in Q1 2019 being .COM.

    The next most popular extension in both years is .DE, surprisingly. At 5.94% for 2018 and 6.5% for 2019, the German ccTLD seems to show some consistent sales. In 2019, .CO sales have declined slightly, with 4.45% in Q1 2018 moving down to just 2% of sales in Q1 2019.

    Other extensions in both lists are a cluster of other major extensions such as .ORG and some new gTLDs like .GLOBAL.


    Total Sales

    In Q1 of 2019, DNJournal listed $9,484,540 worth of domain sales in their weekly Top 20 list, which works out at an average of $47,423 per domain across two hundred names. The lowest sales price was $5,130, whilst the largest was $3 million.

    The first quarter of 2018 listed two hundred and two names in the compiled data from that quarter's weekly Top 20 lists. The total sales totaled almost $2 million more than 2019, at $11,347,632. The average sales price was higher in Q1 of 2018, too, with $56,176.


    A Drop in Six Figure Sales

    The total sales data seems to show a wide gap between 2018's total and 2019's. Where does that almost $2 million drop in 2019 come from?

    It's interesting to note that both Q1 of 2018 and Q1 of 2019 included one seven-figure sale each. 2018 shows that Super.com sold for $1.2 million, and 2019 lists California.com at $3 million.

    One noticeable difference is the decrease in six-figure sales listed in 2019. In 2018, there were eighteen six-figure sales, accounting for almost $6 million, whereas this dropped in 2019 to twelve sales accounting for $3.15 million. The average six-figure sale listed in 2018 was $333,188 versus $262,500 in 2019.

    Five-figure sales have dropped in frequency in 2019, too. Last year's Q1 data shows that sales between $10,000 and $99,999 accounted for 81.6% of all sales listed on DNJournal's Top 20 charts. That figure has dropped to 62.5% for 2019.

    Unsurprisingly, this means that there are far more sales of $9,999 and under in 2019, with 344% more four-figure sales listed in Q1 of 2019 than Q1 of 2018.

    Does this mean that there are just less five and six-figure sales this year, or are less being reported?

    --

    Whilst this is a small data set, the DNJournal sales chart is used as an indicator for the industry. Within this short analysis, we've seen that the overall sales totals are down for Q1 of 2019 compared to last year, with less six-figure sales reported.

    Yet, we have details of names such as Gem.com and Chocolate.com being involved in seven-figure sales within 2019. Sales like Streaming.com to Amazon have also occurred during Q1 of 2019 for an undisclosed fee.

    Veteran investor @Rick Schwartz called for fewer non-disclosure agreements, to give more transparency to the industry. With fewer high-value sales being reported this year, does he have a point? Please have your say in the comments below.
     
    The views expressed on this page by users and staff are their own, not those of NamePros.
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  4. James Iles

    About The Author — James Iles

    James is the lead writer for NamePros' Blog and founder of Iles Media, a domain name broker working on both acquisitions and outbound sales. For all inquiries relating to stories and interviews, please email: [email protected]

    This is James Iles's 640th blog post on NamePros. View all blog posts

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  5. Comments (7)

  6. dande

    dande Golden Domains VIP

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    Interesting market reports. To those who rely on reports like this to make decisions, I think this will come in handy.

    I think CBDOIL.COM would have beaten or equaled California.com, or at least enter the 7-figure rank, had the owner not been too quick to sell.
     
  7. equity78

    equity78 Top Member TLDInvestors.com TheDomains Staff PRO Gold Account VIP ★★★★★★★★★★

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  8. James Iles

    James Iles NamePros Writer PRO Gold Account VIP Trusted Blogger

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    Thanks :) - the data set is from DNJournal’s top 20 chart (as mentioned above). It is selective data but it does give a representation of the current state of the market and I believe that the difference between Q1 2018 and Q1 2019 was an interesting discrepancy to highlight.

    It also opens questions as to whether it’s simply a lack of reporting in the top 10/20% of sales, or whether it’s actually a decline in sales in certain areas.

    I believe the NameBio data set will be more in depth
     
  9. topdom

    topdom Established Member

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    Almost all .GLOBAL sales are made by the .global regisry with a few exceptions. It is a very bad idea buy domains directly from the registry because probably they were marked as premium, and would have premium renewals. This suggests, maybe those sales are fake. Or these names are made more visible to buyers via special agreements with registrars, Sedo, Afternic. Who would visit .global registry just to buy a .global domain: noone.

    Same for .top. 6 digit numbers in .top were selling for 5 figures. But many top .top domains can be bought for 1, and can't sell for 2.
     
  10. offthehandle

    offthehandle . Gold Account VIP

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    Speaking of sales, Gem is a real website, but what about Chocolate? Great name, great sale if someday has a business using it and it won’t remain pointed to the “for sale” page. Lol.
     
  11. howudoin8

    howudoin8 Established Member

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    Now that makes sense....NameBio data will definitely be more in depth since they report all sales including & above $100. Additionally, they also track several thousand sales below $100 as well but don't show them to a regular visitor to their site.
     
    Last edited: Apr 11, 2019
  12. topdom

    topdom Established Member

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    DNJ mostly reports Sedo sales. Namebio mostly reports Godaddy and Namejet sales which are sales made to investors. Estibot takes Namebio sales as reference as if they are enduser sales, and this is bad for .biz and a few others which are not sold often. There was a big fight for .biz, as if it was supposed to replace .com. Amazon wanted business.biz. Now it looks like powerful lobbies decided to kill .biz. Whow knows some key players might be getting money just depromote some extensions. What happened to .nu. It was very difficult to handreg to 10000 keywords in .nu. Now top 100 keywords drop regularly. .tv, .co., .io are being promoted. .cc, .ws, .st, etc were killed.
     
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