James Iles

Did DoubleDutch Buy for just $20,000 at NameJet?

By James Iles, May 14, 2019
  1. In March 2019, the domain name expired after being used since the 1990s by a Minnesota-based multicultural leadership development company. The owner likely received some offers in that time, but for whatever reason, the domain expired earlier this year.

    The name was caught by NameJet, and the subsequent auction attracted a lot of attention with numerous bidders battling it out until the $20,000 mark when the auction finished. According to DomainIQ’s WHOIS history, the name was won by Jeff Coyle, co-founder of the popular AI platform MarketMuse.

    Why would MarketMuse’s co-founder want to pay $20,000 for That may be easier to answer with the information that a successful company called DoubleDutch’s CEO is currently a board member for MarketMuse.

    Lawrence Coburn, founder, and CEO of event management software company DoubleDutch has led the organization through nine funding rounds, totaling $78.7 million. However, since DoubleDutch’s creation in 2010, the company has been operating on the domain, which has proven difficult for some of its clients.

    A tweet to DoubleDutch’s corporate account a couple of years ago signifies the frustrations that clients had: “Have you tried to buy the domain? I go there every single time!”

    It seems that the company now has control of, as the domain started to forward to this week. There are also active mailservers for the domain name, which may signify that DoubleDutch is preparing to move from the .ME to the .COM.

    So, did DoubleDutch pay just $20,000 for with the help of Mr Coyle? That is unknown. If they did, then it’s a very small price to pay for securing the exact match .COM of a brand that has raised such a mammoth amount of funding.

    This year alone, we have seen the following exact-match domain acquisitions:
    • MediData Solutions paid $600,000 for
    • Cumberland Group paid $250,000 for
    • GME Supply Co paid $115,000 for
    • Prometheum paid $71,842 to
    Compared to these, a $20,000 purchase could be considered a bargain price.
    The views expressed on this page by users and staff are their own, not those of NamePros.
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  4. James Iles

    About The Author — James Iles

    James is a domain name industry writer. Contact james (at) For all inquiries relating to NamePros stories and interviews, please email: [email protected] For James' own blog, visit

    This is James Iles's 652nd blog post on NamePros. View all blog posts

    Home Page:
  5. Comments (8)

  6. DeliDomains

    DeliDomains Oswin

    Likes Received:
    That like being at the right place at the right time. Pity the other bidders who never knew the value of the domain.
  7. dande

    dande Gold & Silver VIP

    Likes Received:
    Great one for DoubleDutch, they can now sleep well at night knowing that their prime asset is now fully secured.

    Thanks @James Iles for sharing
  8. The Durfer

    The Durfer Top Contributor VIP Gold Account

    Likes Received:
    Wow interesting. Ty
  9. FolioTeam

    FolioTeam VIP

    Likes Received:
    Thanks for sharing
  10. maxtra

    maxtra Let's make a deal VIP

    Likes Received:
  11. topdom

    topdom Top Contributor VIP

    Likes Received:
    They would udrp or take legal action instead of paying more. doubledutch doesn't have any meaning.
    BTW why doesn't Afternic report sales: this is very strange. Everyone says Afternic works. But for me, it almost doesn't. Afternic listings are not shown on Godaddy.
  12. Avijit Roy

    Avijit Roy Top Contributor VIP

    Likes Received:
    A compaby using .me , upgrading to .com is good for them. Though they got it for cheap.
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