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James Iles

Did DoubleDutch Buy DoubleDutch.com for just $20,000 at NameJet?

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By James Iles, May 14, 2019
  1. James Iles

    James Iles Top Member PRO Gold Account VIP Trusted Blogger

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    In March 2019, the domain name DoubleDutch.com expired after being used since the 1990s by a Minnesota-based multicultural leadership development company. The owner likely received some offers in that time, but for whatever reason, the domain expired earlier this year.

    The name was caught by NameJet, and the subsequent auction attracted a lot of attention with numerous bidders battling it out until the $20,000 mark when the auction finished. According to DomainIQ’s WHOIS history, the name was won by Jeff Coyle, co-founder of the popular AI platform MarketMuse.

    Why would MarketMuse’s co-founder want to pay $20,000 for DoubleDutch.com? That may be easier to answer with the information that a successful company called DoubleDutch’s CEO is currently a board member for MarketMuse.

    Lawrence Coburn, founder, and CEO of event management software company DoubleDutch has led the organization through nine funding rounds, totaling $78.7 million. However, since DoubleDutch’s creation in 2010, the company has been operating on the domain DoubleDutch.me, which has proven difficult for some of its clients.

    A tweet to DoubleDutch’s corporate account a couple of years ago signifies the frustrations that clients had: “Have you tried to buy the DoubleDutch.com domain? I go there every single time!”

    It seems that the company now has control of DoubleDutch.com, as the domain started to forward to DoubleDutch.me this week. There are also active mailservers for the domain name, which may signify that DoubleDutch is preparing to move from the .ME to the .COM.

    So, did DoubleDutch pay just $20,000 for DoubleDutch.com with the help of Mr Coyle? That is unknown. If they did, then it’s a very small price to pay for securing the exact match .COM of a brand that has raised such a mammoth amount of funding.

    This year alone, we have seen the following exact-match domain acquisitions:
    • MediData Solutions paid $600,000 for MediData.com
    • Cumberland Group paid $250,000 for Cumberland.com
    • GME Supply Co paid $115,000 for GME.com
    • Prometheum paid $71,842 to Prometheum.com
    Compared to these, a $20,000 purchase could be considered a bargain price.
     
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  4. James Iles

    About The Author — James Iles

    James is a domain name industry professional currently working on numerous domain industry research, acquisition and sales projects. Contact [email protected] For all inquiries relating to NamePros stories and interviews, please email: [email protected]

    This is James Iles's 652nd blog post on NamePros. View all blog posts

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  5. Comments (8)

  6. DeliDomains

    DeliDomains Oswin

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    That like being at the right place at the right time. Pity the other bidders who never knew the value of the domain.
     
  7. dande

    dande UNNATURE.COM VIP

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    Great one for DoubleDutch, they can now sleep well at night knowing that their prime asset is now fully secured.

    Thanks @James Iles for sharing
     
  8. The Durfer

    The Durfer Upgraded Member Blue Account VIP

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    Wow interesting. Ty
     
  9. FolioTeam

    FolioTeam Top Member VIP

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    Thanks for sharing
     
  10. maxtra

    maxtra Let's make a deal Gold Account VIP

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    Thanks
     
  11. topdom

    topdom Established Member

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    They would udrp or take legal action instead of paying more. doubledutch doesn't have any meaning.
    ..
    BTW why doesn't Afternic report sales: this is very strange. Everyone says Afternic works. But for me, it almost doesn't. Afternic listings are not shown on Godaddy.
     
  12. James Iles

    James Iles Top Member PRO Gold Account VIP Trusted Blogger

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  13. Avijit Roy

    Avijit Roy Member VIP

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    A compaby using .me , upgrading to .com is good for them. Though they got it for cheap.
     
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