NameSilo
Bob Hawkes

After .COM, What Comes Next?

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By Bob Hawkes, May 27, 2021
?

After .COM, what do you think is currently the next strongest general extension?

  1. .CO

    111 votes
    22.2%
  2. .IO

    151 votes
    30.2%
  3. .NET

    122 votes
    24.4%
  4. .ORG

    83 votes
    16.6%
  5. .XYZ

    33 votes
    6.6%
Total: 500 vote(s)
  1. nametrekker

    nametrekker Established Member ★★★★★★★★★★

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    I didn't vote, as I would vote based on my own biases.

    Stellar post again, Bob. Informative, well-researched, and objective.
     
    The views expressed on this page by users and staff are their own, not those of NamePros.
  2. redemo

    redemo Established Member

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    @bmugford "In some countries end users would likely prefer their ccTLD over .COM"

    google.co.uk, amazon.co.uk, ebay.co.uk, coca-cola.co.uk, shell.co.uk, mini.co.uk, ford.co.uk, skoda.co.uk, bmw.co.uk, toyota.co.uk, citroen.co.uk, audi.co.uk, volkswagen.co.uk, honda.co.uk, airbnb.co.uk, kayak.co.uk, metro.co.uk, costco.co.uk, cheapflights.co.uk, vogue.co.uk, adidas.co.uk, bbc.co.uk, espn.co.uk, canon.co.uk, vodafone.co.uk, postoffice.co.uk, national-lottery.co.uk, ok.co.uk, nintendo.co.uk, nationalrail.co.uk, o2.co.uk, argos.co.uk, dailymail.co.uk, mirror.co.uk, independent.co.uk, telegraph.co.uk, which.co.uk, thesun.co.uk, dulux.co.uk, wired.co.uk, dominos.co.uk, sainsburys.co.uk, britishgas.co.uk, mercedes-benz.co.uk, barclays.co.uk, barclaycard.co.uk, santander.co.uk, nationwide.co.uk, bankofengland.co.uk, bankofscotland.co.uk, hsbc.co.uk, tsb.co.uk, monster.co.uk, legoland.co.uk, decathlon.co.uk, bosch.co.uk, crocs.co.uk, brother.co.uk, argos.co.uk, laptops.co.uk, techradar.co.uk

    That's not the entire list. It's the tip of the iceberg.
     
    Last edited: May 29, 2021
  3. TheBuyerz

    TheBuyerz Established Member

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    I think .IO is more adopted recently in place of .COM

    And imo .ORG is following due to open source projects and decentralization.
     
  4. noneisnone

    noneisnone 444 VIP Gold Account

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    shocked at .net taking 70 votes especially from domainers the fok :o
     
  5. redemo

    redemo Established Member

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  6. ThatNameGuy

    ThatNameGuy Restricted (33% DM) Gold Account

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    Bob thanks for your post and your comment; "It depends on the word on the left, what will be the best option on the right of the dot"

    This is especially true when the .com is either already in use and not trademarked, is simply unavailable, or is so expensive it's unattainable. For example which of these do you think works best for the domain Reservations.com - not available
    Reservations.co
    Reservations.io
    Reservations.net
    Reservations.org
    Reservations.xyz
    Reservations.online

    as you're aware, i'm biased and as such i prefer Reservations.online as do my business peers once they learn that .online is actually a new extension.

    Thanks Bob(y)
     
  7. DOMAIN ILLUMINATI

    DOMAIN ILLUMINATI Owner of ▲ the most expensive domain of all time. VIP Gold Account

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    I would not choose .cc to build a website for a specific crypto currency, I just highlighted another possible acronym of this ccTLD.



    I would say in most countries.
     
  8. TCK

    TCK NameOptions.com VIP Gold Account ★★★★★★★★★★

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    IO and CO are both ccTLDs. British Indian Ocean and Colombia respectfully. But have successfully marketed themselves as generic extensions alternative to com. Another is AI (Anguilla) which markets itself to stand for artificial intelligence. Other ccTLDs have tried to brand for bigger markets. CA (Canada) for California (the world's fifth largest economy), TO (Toga) for Toronto and Tokyo, TV (Tuvalu) for media. Net seems to be very popular with gambling brands. ORG doesn't seem to have a pattern of a certain market outside of non-profits and organizational sites. As someone stated, every successful brand eventually acquires the dot com exact match of their name even if their site continues on one of the mentioned TLDs. The registries that started new gTLDs with the expressed goal of replacing dot com have so far been unsuccessful. However, we also have to take each country and region on their own. There are countries were domains with dashes are common. As well as where certain ngTLDs have become popular. So I think what Bob was asking is which TLD is strongest after dot com as a global brand.
     
  9. bruhne

    bruhne Established Member

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  10. tonyk2000

    tonyk2000 Top Contributor VIP ★★★★★★★★★★

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    For each particular country (outside U.S.), their country code tld outperforms .com already, in most cases. So, none of the above. Imo.

    P.S. Technically speaking, .co from this poll is a country code. So is .io (British Indian Ocean territory, but it does not have permanent population). So, .CO may be considered the "winner", but, in any case, real Colombia-based registrants do historically prefer .com.co.
     
    Last edited: May 31, 2021
  11. redemo

    redemo Established Member

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    @Bob Hawkes said "Almost everyone agrees that .com is the extension of choice for a global business. But if the .com is not available, what is the ORDER of other extensions that are not specialized to a specific sector or country? In this article I look at REGISTRATIONS, aftermarket SALES VOLUME, number of MAJOR SALES, web TRAFFIC, and number of major WEBSITES for each extension."

    Registrations .net is first .org is second

    Sales volume .org is first .net is second

    Major sales .org is first .net is second

    Traffic .net is first .org is second

    Websites .net is first .org is second

    This data from @Bob Hawkes clearly shows that .net. and .org are the next first and second strongest extensions and .net is first in three out of the five tests. So the overall winner is .net. I haven't looked at each of the websites but would highly suspect that .net is generally for companies and .org is used by charities. There might be a growing trend for .co and .io but the facts of @Bob Hawkes study are clear. Everything else is people's opinion of what they would prefer to register. But how many voters have actually been in this situation where they had to choose or have run a business or been a decision maker for a company which has been in this situation?
     
    Last edited: May 31, 2021
  12. redemo

    redemo Established Member

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  13. Jurgen Wolf

    Jurgen Wolf Top Contributor VIP ★★★★★★★★★★

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  14. Recons.Com

    Recons.Com Top Contributor VIP

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    In Russia, they call it .nyet ))
     
  15. Recons.Com

    Recons.Com Top Contributor VIP

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    Reservations.online is not available either. So, what is your point?
     
  16. redemo

    redemo Established Member

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    @Recons.Com "In Russia, they call it .nyet ))" I love it :ROFL:
     
  17. Bob Hawkes

    Bob Hawkes Top Member NameTalent VIP Gold Account Trusted Blogger

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    Thanks for nice summary, @redemo.

    Even though I was quoting results from others, important also to keep the other metrics from article in mind as well.

    Y Combinator companies: .io is first, .co is second (.org third)

    Startup Use (2015-2020): .io is first, .co is second (.net third, .org fourth)


    In the Crunchbase study there is more than 4x as much use of .io as .net, and close to 6x the use of .org. While it is natural for domain investors to place emphasis on sales data, it is also important to look at the extensions companies are adopting. By that measure, .io and .co are doing well, particularly of late. I think the voting reflects an authentic difference of opinion about how important that data is.

    The mismatch between the business TLD adoption and the domain sales data is the most interesting thing for me from this study. So who are buying those .net and .org? For .org it is partly not-for-profit and information sites that don't show up in startup directories. .Net is more interesting and less clear to me.

    Bob
     
    Last edited: Jun 1, 2021
  18. Recons.Com

    Recons.Com Top Contributor VIP

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    The problem here is that you assume that:

    Crunchbase study companies = all startups

    Crunchbase study companies = all business ("the mismatch between the BUSINESS TLD adoption and the domain sales data...")

    This is absolutely wrong!

    Crunchbase focuses on smaller sample size of very specific startups, normally the ones that go through incubators, hubs etc. They also tend to be mostly tech and the ones that don't tend their services to general public, moms and pops etc. Often, they offer a unique service that can attract customers even with a bad extension. Basically, google would have become the top search engine even at backrub.io because it had unique and important value proposition.

    And, definitely, startups are just very very small portion of overall business.

    So, in reality, there is no mismatch. There is a logical mistake, basically. Business tld adoption manifests itself in the domain sales data and that shows that .net, .org are way above .io, .co etc.
     
    Last edited: Jun 4, 2021
  19. Bob Hawkes

    Bob Hawkes Top Member NameTalent VIP Gold Account Trusted Blogger

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    Thank you for raising an important point, @Recons.Com. While Crunchbase accepts a wide variety of listings, there is no doubt a bias toward tech and definitely a bias toward companies that are seeking to grow and become big. The word startup is used in different ways. For example the Investopedia site defines startup as "Startups are companies or ventures that are focused around a single product or service that the founders want to bring to market." In everyday life, people would use a broader definition of startup as a business that just started, including things like a two person local landscaping company.

    Crunchbase specifically won't allow certain categories (e.g. pornography, direct sale medical related products, etc.) but beyond that they do not keep listings that are essentially local in nature such as real estate business listings, local contractors, hair salons, etc. The article at the following link both defines their target companies, and also what type of listings they do not handle. https://support.crunchbase.com/hc/en-us/articles/360001805927-Why-was-my-company-profile-removed-

    I think it is likely correct that the mismatch between aftermarket sales and Crunchbase startup statistics is partially answered by your hypothesis. Those small local businesses, and other categories not covered, may be much more likely to choose an extension like .net.

    Thanks for the valuable observation.

    Bob

    PS I totally agree with your other point, that startups are just a small part of overall market. It would be interesting to take a corporate database, like OpenCorporates, that do include those local businesses, and check out the TLDs, although the only way I can think to do it would be very time-intensive. I have added it as a possible future analysis, though.
     
    Last edited: Jun 5, 2021
  20. Samer

    Samer Top Contributor VIP

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    The 31 that voted xyz..
    i dont discriminate against if any XYZ staff :-P

    Samer
     
    Last edited: Jun 6, 2021
  21. Recons.Com

    Recons.Com Top Contributor VIP

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  22. Exposer

    Exposer Established Member

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    HI to all,

    what .monster domain names. I heard about this TLD and im wondering who is registering names with this TLD ? My first impression when i hear this TLD was jobs, horror and adult.

    Thanks for your opinion.
     
  23. Recons.Com

    Recons.Com Top Contributor VIP

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    for jobs, that would be a possible tm infringement, because that job is widely associated with monster.com

    Other than that, another limited use vague extension. Outside of the few words/names (like Game.Monster, Rob.Monster etc.) that go well with it, not worth bothering.
     
  24. ThatNameGuy

    ThatNameGuy Restricted (33% DM) Gold Account

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    What are you trying to expose exposer:xf.rolleyes:..........monsters:lurking:

    The fact that .monster has 157,000 domains under management is a shocker:xf.eek:
     
  25. ThatNameGuy

    ThatNameGuy Restricted (33% DM) Gold Account

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    We actually agree on a number of things Elkan. I see where someone owns Recons.online, and it isn't me. I also see that no one owns Recons.xyz and I wouldn't waste $1 on it telling you what I think of the .xyz:xf.rolleyes: extension. I'm a little curious, do you own any .online domains like Houston.online? The end users I talk with still haven't a clue that .online is an extension, but when they learn it's the best alternative to .com, their response is very interesting:xf.wink:
     
    Last edited: Jun 9, 2021
biix
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