.mobi Zannel.mobi (Partner Universal Pictures)

[gemulder]

www.zannel.mobi

Zannel and Universal Pictures partner to promote "Knocked Up"
Posted by Dusan on Monday, May 28th, 2007 at 1:15 am under Content, Partnerships

Viral mobile entertainment network developer Zannel and Universal Pictures have teamed to promote the highly-anticipated film "Knocked Up," written and directed by Judd Apatow, writer/director/producer of "The 40-Year-Old Virgin." Under the agreement, Zannel will offer content from the movie to mobile subscribers via a custom "Knocked Up" channel which includes trailers, clips, TV spots and production stills. Furthermore, as a part of the “Knocked Up” experience, Zanel will also run the "Show Us Your Moves" contest, that will allow users to upload video or pictures of their dance moves from their mobile phones or via the Web.

Doug Neil, senior VP, digital marketing, Universal Pictures said: "Universal Pictures recognizes the tremendous marketing opportunities in mobile entertainment, and this relationship with Zannel provides us with a compelling viral network with which to market and promote 'Knocked Up.' We are very excited about this new, easily accessible and inherently viral way to distribute content and engage our target demographic."

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[Jeff]

Link: http://wap.zannel.com

Thanks for sharing! :gl:
-Jeff

 

[garrett200]

link: http://zannel.mobi

 

[htmlindex]

Cool, thanks for sharing it with us!

 

[Jeff]

From the actual site: :gl:

Before you start, check your data plan.
1.Navigate your phone browser to wap.zannel.com.
2.Sign up or Login.
3.Browse favorites, channels, videos, or pictures.
4.Share your favorite videos and pictures with friends by clicking "send to a friend." Pass it to any cell phone number or e-mail address.
5.Send pictures or videos directly from your phone
by messaging an attachment to your Zannel
upload address.
6.Enjoy!

See you soon.
-Jeff

 

[mjnels]

Link: http://wap.zannel.com

Thanks for sharing! :gl:
-Jeff

yea, thats the one im writing down.. a lot easier to key in than zannel.mobi aint it?

 

[garrett200]

From the actual site: :gl:



See you soon.
-Jeff

Who cares? This ain't BofA.mobi

 

[Jeff]

yea, thats the one im writing down.. a lot easier to key in than zannel.mobi aint it?

Writing down? It's very easy to "bookmark" it as wap.zannel.com! :music:

Will .MOBI be the default?!? :red:

But, again, you're missing the point ... Zannel is not developing unique and compelling mobile content on their .MOBI. If you have a vested interest (past, present, and/or future) in the .MOBI ... you should be concerned that the .MOBI "ecosystem" is not being built out! Again, emerging technologies such as device detection will make this branding issue moot, anyway. MOBI is in a critical race against time! :gl: :imho:

Best of Luck.
-Jeff

 

[mjnels]

Writing down? It's very easy to "bookmark" it as wap.zannel.com! :music:

Will .MOBI be the default?!? :red:

But, again, you're missing the point ... Zannel is not developing unique and compelling mobile content on their .MOBI. If you have a vested interest (past, present, and/or future) in the .MOBI ... you should be concerned that the .MOBI "ecosystem" is not being built out! Again, emerging technologies such as device detection will make this branding issue moot, anyway. MOBI is in a critical race against time! :gl: :imho:

Best of Luck.
-Jeff

crap.. so its all over?

MOBI is in a critical race against time, and apparently its almost doomsday.

whoops, too slow, man.. this is going to be a lot of dropped .mobi's, i feel sorry for whoever picks up my old rags

 

[namewaiter]

Writing down? It's very easy to "bookmark" it as wap.zannel.com! :music:

Will .MOBI be the default?!? :red:

But, again, you're missing the point ... Zannel is not developing unique and compelling mobile content on their .MOBI. If you have a vested interest (past, present, and/or future) in the .MOBI ... you should be concerned that the .MOBI "ecosystem" is not being built out! Again, emerging technologies such as device detection will make this branding issue moot, anyway. MOBI is in a critical race against time! :gl: :imho:

Best of Luck.
-Jeff

what steps do you take to "bookmark" on your phone? and obviously steps were taken as the title of the page is 'zannel.mobi'!

 

[Jeff]

crap.. so its all over?

MOBI is in a critical race against time, and apparently its almost doomsday.

It's not all over! ... and - AGAIN - for you and anybody that's listening, there still might be a chance (it is a race though, make no mistake about it) for those that are developing their unique & compelling stand-alone .MOBI's right now -and- seeking answers and clarifications from those at mTLD on the specific plans for the the .MOBI extension, IMHO. :yell:

To me, it's a partnership ... and those - the wise ones, by the way - that are developing their .MOBI's should be provided more information and substance from the folks at mTLD, in my view. :gl:

Remember the "ecosystem", friends! :wave:
Just my two humble sense.
-Jeff