Yahoo ads change their Policies

[Peter]

If you use Yahoo ads you now have a new worry.

Yahoo have changed their policies. The following is taken from their policies page:-

OPTIMIZATION. In the U.S. only, for those advertisers not bound by an Insertion Order, we may help you optimize your account(s). Accordingly, you expressly agree that we may also: (i) create ads, (ii) add and/or remove keywords, and/or (iii) optimize your account(s). We will notify you via email of such changes made to your account(s), and can also include a spreadsheet of such changes upon your written request. If you would like any of such changes reversed, please reply to such email within 14 days of the change(s), and we will make commercially reasonable efforts to reverse the change(s) you specifically identify. Notwithstanding the foregoing, you remain responsible for all changes made to your account(s), including all click charges incurred prior to any reversions being made. It is your responsibility to monitor your account(s) and to ensure that your account settings are consistent with your business objectives.

Basically what this means is that Yahoo can change your ads or even create new ones without asking you first and charge you for the clicks it gets even if you did not agree to the changes.

If you use Yahoo to advertise feel free to keep your wallets open.

 

[Keral_Patel]

LOL what is it :D I think I have gone into some dark ages where Kings rule and they can take away your home and your money whenever they wish :D It is not that bad but yet

 

[shockie]

google adwords already has this ridiculous policy, called "automatic matching."

 

[alegend]

Not sure how I missed this. Time to stop some campaigns!