Well, it's .mx (so less of a memorable brand unlike Xmas.com), it's a seasonal term, it's not searched anywhere near as much as Christmas, so there is perhaps less recognition of the term (your main markets are going to be USA and UK, I guess). It's the kind of domain you're better off trying to sell in the build-up to the Christmas shopping season (which starts earlier each year, so a good time trying to flog it might be during the summer). It's an Xmas domain, but it's not that good due to the ccTLD. Mid $xx max if you can find a end user just happy to have an Xmas domain and use it for promoting their deals at Christmas. However, check the others - are they just parked and how long for? That way you can gauge if there's a demand.