discuss Will People Use Alternative Domain Names Like They Do Toll Free Phone Numbers?

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Toll free phone numbers such as “800” which are the “original” or “premium” can be compared to the “.com” version of a domain name. When a business does not use the .com domain name, that business risks higher marketing costs, diluted memorability and worst of all, potential loss of customers. Again, this is the exact same thing we see with the 800 prefix. However, based on the limited supply of 800 numbers, businesses have little to no-choice but to settle for an alternative.

Historical data may be imperfect, but it remains the only unbiased way to measure risk and make assumptions. Although people will choose to use alternatives when they are needed, it will likely take many years for wide-adoption and likely never be considered the premium choice...

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