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Why should a company own multiply domains?

Located in Domain Beginners, started by ShayPizdetz, Apr 27, 2016

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  1. ShayPizdetz

    ShayPizdetz New Member

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    Hey guys

    So ive been reading for the last couple of months about domaining and there is one thing i cant seem to understand

    What are the direct benefits of owning couple domain names?

    I mean yes if you own an edm you will be more relevant in search results and when others will link to you the anchor text will be the keyword you are trying to rank for. Also you might get type in traffic..

    But why a business multiply domain names beside those reasons?

    Thanks in advance :)
     
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  2. Hypersot

    Hypersot Top Contributor VIP

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    Most often is to cover traffic leak (like typos or similar names to their brand/niche)
     
  3. Kate

    Kate Domainosaurus Rex VIP ★★★★★★★★★★

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    Large businesses often have multiple websites for different ranges of products/services. Or for market segmentation purposes. Not to mention the use of ccTLDs for localized versions of their websites.
     
  4. aramyus

    aramyus Established Member

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    Some local businesses also own several domains to prevent their competitors to get them
     
  5. Bullock

    Bullock Established Member

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    Also, future projects...
     
  6. hxp

    hxp SuperDuperUltraRarePremiumHolographic Member VIP

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    One of the more major reasons is vanity/branding. Every car company wants car.com, every department store wants shop.com, every insurance company wants insurance.com, etc.

    Another reason is advertising/marketing. For example: A coffee shop doing a "Free Coffee" promo, could acquire/rent "FreeCoffee.com". It's not a long term thing, but a lot of companies do it.
     
    Last edited: Apr 28, 2016
  7. Webliquids

    Webliquids New Member

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    because of different types of clients/products/services
     
  8. ShayPizdetz

    ShayPizdetz New Member

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    First of all thanks for the comments you guys are fire!

    So just to get it right, lets take an example. Im a local liqour store in east boston (part of boston).

    I would acquire domains like liqourstore.com and EastBostonAlcohol in order to:
    Establish my brand
    Have better anchor text when people link to me
    Be able to develope a special product or a marketing campign
    Rank better for certien keywords
    Prevent all those goods from my competition

    Right so far?

    One more question is assuming i wouldnt develope the domain, will i able to enjoy those benefits by a simple 301 redirect?
     
  9. aramyus

    aramyus Established Member

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    From a SEO standpoint, a redirect from domain liqourstore.com (mispelled) to EastBostonAlcohol is unlikely to let you rank for the keyword 'liqour store' (nor liquor store either) because the keywords are too different.

    Generally speaking, a 301 redirect is supposed to benefit from the SEO-strength of the redirecting domain. If the redirecting domain (liqourstore.com in this example) has no seo-strength prior to redirecting, the redirect won't help ranking.

    On the contrary, let's say you own the domain SmallCityPlumber.com. You are likely to easily rank for SmallCity plumber, plumber in smallcity, Plumber small city, smallcity plumbing ... If you buy all related domains, you prevent your competitors to easily rank for many keywords.
     
  10. bazabizo

    bazabizo Top Member PRO VIP Gold Account

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    1- Typos of their main
    2 - More traffic using Exact matches for relevant products
    3 - Stealing traffic from smaller competitions' typos where they wont file for UDRPs
     
  11. biggie

    biggie GreenFriendly.com VIP ★★★★★★★★★★

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    also, domain registrations are cheap, compared to other expenses that businesses occur.

    so they could buy some domain names and never use them.


    or they use a dumb hand-reg like "product75tv.com" for television ads, just to measure responses to that commercial.

    those reasons alone are why many outbound solicitations go unanswered.

    imo....
     
  12. E-Promote

    E-Promote Top Contributor VIP ★★★★★★★★★★

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    Because they buy them from you.
     
  13. Kate

    Kate Domainosaurus Rex VIP ★★★★★★★★★★

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    Indeed, they may also buy domains just to put them out of reach of their competitors :)
     
  14. ShayPizdetz

    ShayPizdetz New Member

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    Ok so wait a second,
    If some domains redorect to a different one it still counts for serp, right?

    Like in the example of the plumber.
    Say i own PlumberInSmallCity.com SmallCityPlumber.com and smallCitysPlumber.com and my main domain is MyNamePlumbing.com

    Will the domains help rank better for the small city? And how is it done on the technical side?
    Thanks guys :)
     
  15. aramyus

    aramyus Established Member

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    The short answer is NO, it won't help UNLESS the site PlumberInSmallCity.com was a real site with content, backlinks ... prior to the 301 redirect. Buying a new domain and simply redirecting it to an other domain provides no SEO benefit. It only prevents a competitor to use it.

    Now, if you buy PlumberInSmallCity.com and develop a site, a link to MyNamePlumbing.com will help ranking.
     
  16. serryjw

    serryjw Established Member

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    -------------------
    What is the liquor stores USP besides just BEING there...I like 24hourliquorstore.com or liquorstoredelivery.com
     
  17. DNScholar

    DNScholar DNScholar.com

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    In short companies own multiple domains for wider reach/audience.
     
  18. nh-ridah

    nh-ridah Established Member

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    I agree, and they must have big team to manage multiple websites
     
  19. baseballworld

    baseballworld Restricted (Market)

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    Owning multiple domain names can have many benefits to a company. For instance owning multiple extensions of there company name helps protect. one other thing is companies that sell products can snag that exact match keyword dot com of the product they sell. They make a website on it if there smart and sell there products saves them in the long run. They get not only that domains potential type in traffic but they can rank on page one potentially in the search engines. This means if you are already there can save on that advertising budget long term as that is one keyword you wont have to worry about bidding for.
     
  20. serryjw

    serryjw Established Member

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    Way TOO MANY companies use their name as the URL. I can't think of anything worse. The corporate name is great for their CPA, not to brand. Can you imagine the John Smith Company?? You can use additional domains for multiple products/services, a newsletter, a blog, and APP.
     

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