domains Why .Pay is a critical new domain for brand owners

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If your brand is associated with payments or any other financial service (or simply takes payments through a website or app) you should evaluate now whether to secure your core marks in the .pay domain.

Sunrise: April 13, 2026–May 13, 2026
Limited Registration: May 13, 2026–February 1, 2027
General Availability: TBA
Registry: Amazon (nic.pay)

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