Though some .Pro registrations date back to early 2004, March 2, 2005, marks the date that .Pro, via Encirca's ProForwarding Service, first became relevant. That said, .Pro has yet to enjoy a honeymoon period. Its breakout in March 2005 was less than warmly received (to say the least), Sedo, at least initially refused to accept .Pro listings, and moreover, the Registry, as has been the case since day one, and in stark contrast to those responsible for the marketing of .Mobi, have been quite passive in promoting the extension. In essence, the .Pro community, has faced uphill battles throughout. Some have understandably bowed out. Others, perhaps recognizing the inherent value/commercial relevancy, and promise that a less encumbered .Pro holds, have persevered. I am proud to belong to the latter. Moreover, I truly, aside from my financial interests in the extension, believe in the promise that .Pro potentially holds for every person(s) who either furnishes products/services in a workmanlike fashion and/or contracts for nothing less. Credentials display well on an office wall. My law license remains a source of pride for me. But I am also reminded of all of the lawyers I have encountered who, in my opinion, were professionals in name only. That's not to mean that I've not encountered lawyers who were exceptional, just that we need look beyond traditional definitions of what it means to be a Pro. For example, what value do we attribute a contractor who remodels our kitchen in an exemplary and timely fashion. Is this tradesman not a pro? I am further inclined to believe that the internet is hastening the need for a more expansive use of the .Pro extension. The internet offers otherwise industrial economies of the world opportunities to mature into service based economies at unprecented rates. India is a shining example. .Pro is well suited for today's aspiring economies. Finally, as to the question posed by this thread, so long as .Pro remains encumbered by some or all of the challenges referenced above and/or perceived accordingly, the challenge of flushing out appropriate pricing parameters will be just as great.
