NameSilo

Why Did a Kansas City Dealership Pay $3,695 for a $10 Domain Name?

Labeled as domains in Domain Industry News started by Lox, Nov 13, 2019.

Replies:
10
Views:
796

  1. Lox

    Lox ----- Gold Account VIP

    Posts:
    1,489
    Likes Received:
    1,645
    We want our name to reflect what we are about," said co-owner Dustin Stock. "We offer a complete solution: vehicles, financing, insurance, and maintenance all in one place."

    It's important to note that Complete Autos owners paid this high fee for a domain name, not a website. Many domain names can be purchased on places such as GoDaddy for as little as $10. Domain names with broad and generic terms can sell for crazy amounts of money. For example: Whiskey.com sold for $3.1 million in 2014. More recently, Super.com sold for $1.2 million in February this year.

    read more ( prenewswire)
     
    The views expressed on this page by users and staff are their own, not those of NamePros.
  2. Peak.Domains

    Peak.Domains Established Member

    Posts:
    575
    Likes Received:
    1,093
    They did it so they could get a bunch of backlinks from a press release :P
     
  3. Soofi

    Soofi Top Member PRO VIP ★★★★★★★★★★

    Posts:
    7,524
    Likes Received:
    5,142
    Paid premium for a hyphenated domain name, and launched a PR Campaign to pump it up!
     
  4. NameDeck

    NameDeck Design. Develop. Deploy. VIP

    Posts:
    2,894
    Likes Received:
    1,653
    Hyphenated? Don't see no hyphen there.
     
  5. Soofi

    Soofi Top Member PRO VIP ★★★★★★★★★★

    Posts:
    7,524
    Likes Received:
    5,142
    I saw hyphen earlier in the press release. It has been fixed since, or maybe it was the mobile version!
     
  6. NameDeck

    NameDeck Design. Develop. Deploy. VIP

    Posts:
    2,894
    Likes Received:
    1,653
    Cheers. I was doubting myself but now I can cancel my appointment with my optician as there seems to be nothing wrong with my eyes :)
     
  7. RJ

    RJ Top Member PRO VIP ★★★★★★★★★★

    Posts:
    18,696
    Likes Received:
    2,193
    Good name change, imo.

    This is just a PR move by the dealership, but I like it because it makes the domain aftermarket look good. (y)
     
  8. Silentptnr

    Silentptnr Top Member VIP

    Posts:
    12,945
    Likes Received:
    34,483
    The title of the article is horrible. They didn't pay $3695 for a $10 domain. They paid $3695 for a $3695 domain that could bring them many times their investment.

    I like the new name. Would have been better without the "s". By the way, GD automated valuation has the domain at $2,107.

    Sounds like a win/win.
     
  9. Avtar629

    Avtar629 MarketDN.com Gold Account VIP

    Posts:
    7,271
    Likes Received:
    7,037
    I've pitched several times to potential buyers.

    Buy a domain for a high price.
    Pay to have a third party talk about the purchase via Press Release.
    You are not "buying" a domain.
    You are buying free exposure via backlinks.
     
  10. wwwweb

    wwwweb Top Member VIP ★★★★★★★★★★

    Posts:
    10,084
    Likes Received:
    9,250
    Great name, I like the upgrade, fair price, for a decent name, win win.
     
  11. frank-germany

    frank-germany domainer since 2001 / musician Gold Account VIP

    Posts:
    7,390
    Likes Received:
    9,250
    I think they should have kept
    DriveHomeHappyNow.com

    ;)
     

Want to reply or ask your own question?

It only takes a minute to sign up – and it's free!
Topics / Tags:
NameWorth
  1. NamePros uses cookies and similar technologies. By using this site, you are agreeing to our privacy policy, terms, and use of cookies.
    Dismiss Notice
Loading...