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Why Did a Kansas City Dealership Pay $3,695 for a $10 Domain Name?

Labeled as domains in Domain Industry News, started by Lox, Nov 13, 2019

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1,145

  1. Lox

    Lox _____ VIP Gold Account

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    We want our name to reflect what we are about," said co-owner Dustin Stock. "We offer a complete solution: vehicles, financing, insurance, and maintenance all in one place."

    It's important to note that Complete Autos owners paid this high fee for a domain name, not a website. Many domain names can be purchased on places such as GoDaddy for as little as $10. Domain names with broad and generic terms can sell for crazy amounts of money. For example: Whiskey.com sold for $3.1 million in 2014. More recently, Super.com sold for $1.2 million in February this year.

    read more ( prenewswire)
     
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  2. Peak.Domains

    Peak.Domains Account Closed (Requested) VIP

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    They did it so they could get a bunch of backlinks from a press release :P
     
  3. Soofi

    Soofi Punjab, India PRO VIP ★★★★★★★★★★

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    Paid premium for a hyphenated domain name, and launched a PR Campaign to pump it up!
     
  4. NameDeck

    NameDeck NotElected.com VIP

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    Hyphenated? Don't see no hyphen there.
     
  5. Soofi

    Soofi Punjab, India PRO VIP ★★★★★★★★★★

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    I saw hyphen earlier in the press release. It has been fixed since, or maybe it was the mobile version!
     
  6. NameDeck

    NameDeck NotElected.com VIP

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    Cheers. I was doubting myself but now I can cancel my appointment with my optician as there seems to be nothing wrong with my eyes :)
     
  7. RJ

    RJ Domain Buyer PRO VIP ★★★★★★★★★★

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    Good name change, imo.

    This is just a PR move by the dealership, but I like it because it makes the domain aftermarket look good. (y)
     
  8. Silentptnr

    Silentptnr Top Contributor VIP

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    The title of the article is horrible. They didn't pay $3695 for a $10 domain. They paid $3695 for a $3695 domain that could bring them many times their investment.

    I like the new name. Would have been better without the "s". By the way, GD automated valuation has the domain at $2,107.

    Sounds like a win/win.
     
  9. WhoaDomain.com

    WhoaDomain.com WhoaDomain.com Gold Account

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    I've pitched several times to potential buyers.

    Buy a domain for a high price.
    Pay to have a third party talk about the purchase via Press Release.
    You are not "buying" a domain.
    You are buying free exposure via backlinks.
     
  10. wwwweb

    wwwweb Top Contributor VIP ★★★★★★★★★★

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    Great name, I like the upgrade, fair price, for a decent name, win win.
     
  11. frank-germany

    frank-germany domainer since 2001 / musician VIP

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    I think they should have kept
    DriveHomeHappyNow.com

    ;)
     

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