domains Why brands are paying thousands for crypto domain names

[Lox]

Brands similar to Puma, Gucci and Budweiser have already bought at the least one “.eth” title. Budweiser paid round $95,000 for “beer.eth.” An “.eth” extension means the domain is relevant to the Ethereum blockchain, and is offered by a corporation referred to as Ethereum Name Service (ENS).

... Like most NFTs, crypto domains are obtainable to anybody with a pockets and might be purchased and resold on the secondary market, usually for rather more than the preliminary sale. “Axe.eth” is currently listed on OpenSea for over $120,000, and “adidas.eth” is round $18,500. Names on much less common blockchains can be far much less expensive, but the prices can nonetheless add up if one other proprietor maintains the leverage in negotiation.

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[TribeMagnet]

It certainly is an emerging opportunity! As with .com (or any other extension), short pronounceable and dictionary words will have more value than longer text strings. Also parallel are the risks of camping on a trademarked name. They may not be able to take away your .eth domain, but they can stop you from profiting from it. https://torrentfreak.com/riaa-takes-down-infringing-eth-domain-auctions-from-opensea-220714/

 

[Way3]

They'll just have to watch out for the TM police
https://www.namepros.com/threads/riaa-takes-down-infringing-eth-domain-auctions.1278538/