If you are talking about next .com it should be using it in general and worldwide international purpose, I would say is .xyz, of course .com seemed the most branding choice due to its solid means Commercial , Company or Community, etc.
The reason I say is .xyz because naturally it has rebellious potentials in looking it’s very bold and easily stand out of other extensions, I believe especially designers like it, the other clue is when I walk down the streets young people are looking more and more personalized and ego in their dressing, it’s obvious the whole world is getting neutral the color getting purple and the homos are rising up, also women leaders and presidents coming out.
2. In natural I think most American don’t like words X and Y and Z (except tech industries) Because I see a clue that there are merely has those words in states, Texas is only one has X for example.
3. There are many countries are developing out of US such as Africa, Asia, Middle Asia, South Asia etc. they are new internet populations in next 10years, they don’t have the same emotion that how the way American see .com, it’s like you knew “A-li-A-Do” in Japanese means “Thank you” but you don’t have any feeling per se, instead they like words X,Y,Z etc.
4. The world is going more digital including digital currencies, VR, 3D, 5G, if next 10 years people consider their 2nd world is in virtual reality, I think .xyz will become next trends in domain world, I think it’s reasonable because .xyz the first adoption functioning as digital wallet, think of that if you play games in VR and you earn BTC and ETH in the game and cash out in Exchange, that would be definitely the 2nd real world and I definitely think it will happen in the future, right now the 2D games with crypto currency in online page is just a transitional period.
5. Any domains want to mimic .com I think will fail eventually I don’t see why we need .co, just like I said before it’s fake Rolex, fake Rolex has good market in the world definitely.
6. People say no matter what .xyz is meaningless it’s nothing whatsoever angrily, that the other reason I investing it, it’s too obvious why they hate it, because their heart can feel it.
Above are the reasons I invest it not pig headed it.