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Today, there are hundreds of once highly protected famous name brands, which were backed by multi-million dollar promotional budgets, now commonly used in daily lingo as generic names, as it was their huge popularity that made them lose their trademark protection. So why is the use of famous trademarked names as 'verbs' in our daily language feared by the attorneys representing that mark? Now this calls for a closer look.
For example, when you open your fridge, have an aspirin, use a kleenex and watch the kids in spandex jumping the trampoline then go out rollerblading later you sit xeroxing then fedexing and have a granola or may be googling on the net. All these highlighted names are generic, and their respective owners try very hard to keep them unique by means of graphic logos for better identification.
Currently, the term, "to google", is in Oxford English Dictionary with a lower case"g". This is indicative that the word 'to google' has entered the English language as a word, and therefore, making it very difficult for the originators, GoogleT, to keep it exclusive for themselves. Today, anyone can manufacture a frigde, trampoline or a rollerblade, so does this mean that there will be googling devices and googling softwares, or google kits produced by others?
Now the giant of the search engine universe, GoogleT flares up and warns media to back off from using its most powerful moniker, GoogleT as a "verb". This now calls for an even closer look.
For Full Article: http://www.worldarticle.net/Article/When-Will-Google-Become-Generic-/3956
For example, when you open your fridge, have an aspirin, use a kleenex and watch the kids in spandex jumping the trampoline then go out rollerblading later you sit xeroxing then fedexing and have a granola or may be googling on the net. All these highlighted names are generic, and their respective owners try very hard to keep them unique by means of graphic logos for better identification.
Currently, the term, "to google", is in Oxford English Dictionary with a lower case"g". This is indicative that the word 'to google' has entered the English language as a word, and therefore, making it very difficult for the originators, GoogleT, to keep it exclusive for themselves. Today, anyone can manufacture a frigde, trampoline or a rollerblade, so does this mean that there will be googling devices and googling softwares, or google kits produced by others?
Now the giant of the search engine universe, GoogleT flares up and warns media to back off from using its most powerful moniker, GoogleT as a "verb". This now calls for an even closer look.
For Full Article: http://www.worldarticle.net/Article/When-Will-Google-Become-Generic-/3956