What's the number 1 reason your domain sells?

Why do you think the majority of your names sell?

 

Startups looking for a name or existing companies launching a new project/product IMHO.

 

Keyword(s)

 

It’s “the one.”

 

brandable

 

It's good.

 

Because it is untoppable and therefore the highest, the most valuable and the most expensive domain name of all time.

 

Any domain name will sell, at any given point in time, because a buyer desires/needs your domain.

In my opinion, the actual reason is highly irrelevant (startup, upgrading, media campaign, email, branding, sister website(s), defensive, link juice, added internet presence).

The key question is: are you investing in the types of domain names that a respectable % of end users will probably want to own down the road? (knowing that you will only shift, on average 1-3% of these per year).