Given the marked increase in e-commerce appetite among high fashion and luxury goods brands, the need to “protect their digital brand identities is more vital now than at any other time before,” Clarivate states in its recently-released “Luxury brands: Re-calibrating brand strategies for a changing world” report, noting that domain management is a critical part of the ownership equation, particularly for overly image-conscious luxury brands.
Examining the domain registration strategies of the some of the world’s leading luxury players, Clarivate found that the “picture is decidedly mixed.” For instance, the London-based business insights and analytics firm points to the likes of Rolex, Moncler, Swatch, Chanel, Calvin Klein, and Gucci as among the companies that “have the most comprehensive domain registration coverage with a proactive registration approach” that helps to keeps unauthorized “third-party registrations to a minimum.” On the other hand, ...
read more (thefashionlaw) / Download Clarivate report
Examining the domain registration strategies of the some of the world’s leading luxury players, Clarivate found that the “picture is decidedly mixed.” For instance, the London-based business insights and analytics firm points to the likes of Rolex, Moncler, Swatch, Chanel, Calvin Klein, and Gucci as among the companies that “have the most comprehensive domain registration coverage with a proactive registration approach” that helps to keeps unauthorized “third-party registrations to a minimum.” On the other hand, ...
read more (thefashionlaw) / Download Clarivate report
