I have to agree with Biggie about the confusion with the Hare part. Heron would work better. You could always try to hunt down a better sounding animal/bird. Good luck with your venture.
Thank you Joe, I think majority is about to carry the vote. But I kind of prefer Name Hare because its shorter while my wife prefer Brand Heron because of the sound and the bird
I do prefer the idea of hare/rabbit as well but the hare comes with a baggage.
Had the name been NameRabbit or BrandRabbit that name would win by a long mile.