question What statistics actually matter to end-users?

[MrMDMF]

Say I’m doing outbound work on a geo name for example, what statistics or metrics are actually marketable to end-users?

 

[biggie]

Hi

only domainers crave metrics, end-users are only interested in price.

and don't lie, exaggerate or mislead by implying anything that is not factual.

imo...

 

[bmugford]

Say I’m doing outbound work on a geo name for example, what statistics or metrics are actually marketable to end-users?

Sounding good, especially for marketing and branding.

If you are selling a domain to a roofing company in Tucson, sellable domains are like -

TucsonRoofing.com
TucsonRoofer.com
TucsonRoofers.com

No one wants to buy some turd variant like RoofersInTucson.com or something like that.

Brad

 

[MrMDMF]

Hi

only domainers crave metrics, end-users are only interested in price.

and don't lie, exaggerate or mislead by implying anything that is not factual.

imo...

Hm, that's interesting to me -

Wouldn't most end-users be interested in boosting their SEO with strong backlink authority, keyword ranking figures, etc.?

If none of that matters, why bother researching statistics if the only people who care are other domainers, who generally want to sell domains to end-users at the highest price anyway?

 

[MrMDMF]

Sounding good, especially for marketing and branding.

If you are selling a domain to a roofing company in Tucson, sellable domains are like -

TucsonRoofing.com
TucsonRoofer.com
TucsonRoofers.com

No one wants to buy some turd variant like RoofersInTucson.com or something like that.

Brad

Maybe I'm overthinking the whole thing if the only criteria for potential success is a good-looking domain - I guess most people don't understand the subtleties of choosing a marketable name.

 

[bmugford]

Maybe I'm overthinking the whole thing if the only criteria for potential success is a good-looking domain - I guess most people don't understand the subtleties of choosing a marketable name.

That is not the only criteria, but it is a major one.

Most GEO terms don't have high search volume. I tend to think more about how the domain would look and sound when it came to marketing and advertising.

Traffic, backlinks, and all that stuff can add value. However, I have seen a lot of proactive sales pitches that include some real BS claims when it came to those aspects.

Brad

 

[MrMDMF]

That is not the only criteria, but it is a major one.

Most GEO terms don't have high search volume. I tend to think more about how the domain would look and sound when it came to marketing and advertising.

Traffic, backlinks, and all that stuff can add value. However, I have seen a lot of proactive sales pitches that include some real BS claims when it came to those aspects.

Brad

I suppose it's relative to the consumer on what they value - It can't hurt to have metric information to back up a potential sale but it's not always needed

 

[bmugford]

I suppose it's relative to the consumer on what they value - It can't hurt to have metric information to back up a potential sale but it's not always needed

You don't need metrics to know a domain like DenverHomes.com is great, regardless of search volume, traffic, backlinks, etc.

The value of a domain like that is obvious at first glance.

To me all the extra stuff is used more to sell low to mid-tier domains.

Brad

 

[NameMaxi.com]

I suppose it's relative to the consumer on what they value - It can't hurt to have metric information to back up a potential sale but it's not always needed

Agree with Brad here. Metrics on an outbound pitch doesn't sound good unless those are really impressive numbers.

But I have seen how people have sold domains for 10x the original price because they showed the email forwarding statistics to their domain, usually for exact match .coms. Companies are likely going to pay high prices if the domain is getting them direct leads.

Another thing to note is how not everyone reading your outbound emails are going to be knowledgeable about backlinks and SEO authority. Such numbers would be meaningless to them.

 

[johnn]

PRICE.

 

[ARCCLOUD]

Hi

only domainers crave metrics, end-users are only interested in price.

and don't lie, exaggerate or mislead by implying anything that is not factual.

imo...

Can confirm. From personal experience, I've seen deals fall through by overwhelming potential buyers with too much SEO data and metrics, instead of focusing on justifying the price and explaining why a premium domain is worth more than a $10 registration fee.

 

[Corey]

1. Price
2. You could enquire if & what stats they would like to know

Cheers
Corey

 

[biggie]

If none of that matters, why bother researching statistics if the only people who care are other domainers,

Hi

in two decades, never had a buyer who wasn't another domainer, ask about metrics.
domainers look for metrics of a domain, mostly when it doesn't have obvious appeal and value.

seo domains, backlinks and all that DA bull only impresses other domainers who feel the name might get traffic from search engine ranking, or backlinks.
because such names on their own, without metrics to "speak for them" aren't worth do-key.

imo....

I guess most people don't understand the subtleties of choosing a marketable name.

Hi

as said by namemaxi below:
most people don't even think about statistics of a domain.
they just buy on visual appeal and preconceived or spontaneous mental concepts.

imo...

Another thing to note is how not everyone reading your outbound emails are going to be knowledgeable about backlinks and SEO authority. Such numbers would be meaningless to them.

2. You could enquire if & what stats they would like to know

Hi

if you already agreed to #1. price
then why have a #2.?

if you pose the question and your answer isn't sufficient or is less than what they "assumed" it might be...
then you risk a possible renegotiation, or you might get a lower offer than your asking price.

in udder werds, don't say more than you have to, because you don't want to put doubts or second thoughts in their head.

just saying...

imo...

 

[Ryan_DA]

Agree with the others. The only people I've seen who care about stats are those specifically looking for traffic domains for parking or other traffic arbitrage. In those cases, they will specifically ask for stats.

 

[J.R.]

All those who highlighted price are right.
Never had a single buyer mention traffic stats.

But I only sell brand-match dotcoms.

Every deal that has stalled or deadlocked was due to PRICE.
Pricing is one of the most difficult aspects of domain investing.

Often an end-user has raised a $10M round but still wants to pay $1K.

Price matters, metrics are usually overkill.