Yeah yeah, because of the booming market for domanins that businesses buy to confuse their customers, right?
Or because of the massive SEO advantage 'hacks' offer the developer? Perhaps crawlers in the future are going to start disregarding the dot and indexing phrases as a combination of both the phrase and the TLD? So, the guy who owns houses.com is screwed because it will start resolving in search engines as "housescom" but the guy who owns "hous.es" , well, he's in the money now...
Yeah.