Dan.com

What is the formula of success for creating a domain name?

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GiGiNetix

Established Member
Impact
24
Hello everyone! I have been trying to figure out a good blueprint to follow when it comes to creating a domain name.

So far, I have come up with these parameters:

Two words, maybe three if really catchy

Has to do with a business (shipping, gardening, finance, etc.)

Short and easy to read

No hyphens

Rank high with google (Google Keyword Planner)

Are there any other parameters you can add?

I am wondering if nouns are better? Or noun verb combinations?

Any ideas would be appreciated.
 
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30,381
While I checklist of parameters can be important @GiGiNetix, I would be careful about relying too heavy on any few parameters. Almost every single day there are sales that break several of the 'standard advice rules'. I check carefully the NameBio daily sales (I do a tweet each day of my take on that day) and I think what surprises me most is the diversity of what sells, even for good amounts.
  • Short usually sells better of course, but a number of sales are longer too.CrosswordPuzzles sold for $250,000 last year.
  • Hyphens sometimes sell for a lot, especially in Europe, so while agree no hyphens as generally valid, not an absolute rule. For example blackjack-vegas and sci-fi both sold for $50k plus during the past few years.
  • Most sales in .com these days are 2 words, but longer names sell too. For example in all time sales AsSeenOnTV, a 4 word domain, sold for $5 million.
  • While Google search stats are important for some types of end uses, for others they are largely irrelevant. It depends on the name if that is important.
If you are developing a list, I would add the following.
  • Generally (obviously many exceptions) names that emote positive feelings are better.
  • Great names need to find that perfect balance between common and fresh, memorable and unique.
Your question re noun/verb etc. is an interesting one. Clearly huge sales in all. I would say nouns maybe preferred, but many many exceptions. Like generally most probably somewhat discount names ending in ed and ing yet two 6 figure names ending in ing sold last year. The suffix feature in NameBio can be helpful in doing your own research.

You may find my post re evaluating a potential domain name acquisition helpful as you develop your list.

Thanks for an interesting thread. But alas, I would say there is no formula for success. Or if there was one it would be buy domain names that would add significant value for many potential end users. As simple as that.

Bob
 

karmaco

Top Contributor
Impact
10,753
One Word plus suffix for brandables is appealing
Word in hot niches plus invented ending works for brandables
TwoWords can go many different ways descriptive, phrase or call to action, super generic, etc
The shorter the better
Three Words —most I would avoid
Make Sure to have 2 words in most natural spoken order. Common mistake in beginners or English not the main language is having words in wrong order
Make sure the two words make sense together

It might take awhile to know the most desirable words in a two word combo but some of the name generators help you with that or just give you more ideas.
 

GiGiNetix

Established Member
Impact
24
While I checklist of parameters can be important @GiGiNetix, I would be careful about relying too heavy on any few parameters. Almost every single day there are sales that break several of the 'standard advice rules'. I check carefully the NameBio daily sales (I do a tweet each day of my take on that day) and I think what surprises me most is the diversity of what sells, even for good amounts.
  • Short usually sells better of course, but a number of sales are longer too.CrosswordPuzzles sold for $250,000 last year.
  • Hyphens sometimes sell for a lot, especially in Europe, so while agree no hyphens as generally valid, not an absolute rule. For example blackjack-vegas and sci-fi both sold for $50k plus during the past few years.
  • Most sales in .com these days are 2 words, but longer names sell too. For example in all time sales AsSeenOnTV, a 4 word domain, sold for $5 million.
  • While Google search stats are important for some types of end uses, for others they are largely irrelevant. It depends on the name if that is important.
If you are developing a list, I would add the following.
  • Generally (obviously many exceptions) names that emote positive feelings are better.
  • Great names need to find that perfect balance between common and fresh, memorable and unique.
Your question re noun/verb etc. is an interesting one. Clearly huge sales in all. I would say nouns maybe preferred, but many many exceptions. Like generally most probably somewhat discount names ending in ed and ing yet two 6 figure names ending in ing sold last year. The suffix feature in NameBio can be helpful in doing your own research.


Thanks for an interesting thread. But alas, I would say there is no formula for success. Or if there was one it would be buy domain names that would add significant value for many potential end users. As simple as that.

Bob

Ah, yes I see your points and they are very helpful to apply before I go out and hand reg 100 domains! Just kidding, I have no plans to do that. Well, I hand reged 3 of them to shortly regret that move lol. Ah, it was only twenty bucks anyways.

I am seeing that this is part intuition, wordsmithing, and strokes of luck. Kind of reminds me of the stock market, where people hear a few million-dollar success stories, throw their hat in the ring, and then get stomped on. Most fail and few succeed.

I do wonder about the numbers domains, like 552213 / com for example, why those sell so hot? I have never visited a numbers domain before, why do people want them so badly??

Anyways, I will probably not become a serious domainer anytime soon, but I do find it all interesting. And I imagine there must be some average success for people that delve into it? I hope?

GiGi
 
Impact
30,381
I do wonder about the numbers domains, like 552213 / com for example, why those sell so hot? I have never visited a numbers domain before, why do people want them so badly??

I believe that the end users for most numbered domain names are from Asia, especially China. I think some search on here or on Google will come up with some good articles on why Chinese particularly value numbered domains and the patterns and numbers that have particular significance. I have browsed the articles but never considered personally investing in numbered domain names. Certainly much of the last 6 years have been good to numbered .com though (with some bumps along the way).

This article from Tess at MediaOptions is a good place to start your research:
https://www.mediaoptions.com/domain-names/understanding-numeric-domain-value-in-chinese-culture.html

I like your comparison to stock market and individual stock picking. In traditional investing most are better off with low cost ETFs but something similar does not, yet at least, exist in domain names!

With every best wishes for domaining success!

Bob
 
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MR Harrist

Established Member
Impact
546
most biz will never success! if they trying to create new biz!
most of succesful biz are the one that already exist! .eg Bank, property, Transportation, Search Engine, email,Social Media and etc!

New biz e.g flying Cars, Doesnt works! Flying House! Doesn't works! Flying money doesn't Works!
and etc!

my point is, creating new biz, or handreg domain, doesn't work! even if it works! probably its just pure luck!

its just my 2 cents :xf.smile: pls don't take it personally! but since you ask, so I am reply with my best answer:xf.grin:
 
Impact
30,381
formula for success:

iq + $ + D*1 + M*1 + AP + (S*1 x E*1) / OT = POS © biggie.us

….

I've been waiting forever for the formula for success! Thanks so much, @biggie !

But I think your copyright on the formula is potentially challengeable.
"You cannot copyright an idea or concept, only the way that it's expressed. You also cannot copyright a fact, such as "Two plus two equals four." Algorithms and math formulas don't fit well between these restrictions. In 2010, for instance, a judge threw out two plaintiffs' claims that they could copyright their mathematical model for electron dynamics. If your formula is part of a business process, however -- an investment strategy, for instance -- it might be patentable."
So maybe if it is part of a business process you can. The above is from https://yourbusiness.azcentral.com/can-formulas-copyrighted-11167.html

But thanks. Finally I will now be successful. :xf.cool: Can you help with OT :xf.wink:?

Bob
 

J Sokol

Top Contributor
Impact
5,941
formula for success:

iq + $ + D*1 + M*1 + AP + (S*1 x E*1) / OT = POS © biggie.us

where
iq = intelligence
$ = capital
d1 = desire
m1 = motivation
ap = aptitude
s1 = skills
e1 = experience
ot = other tangibles
pos = possibility of success

Great formula, @biggie. It nicely incorporates all the qualities needed for possible success.
 

DotKing

Top Contributor
Impact
1,175
formula for success:

iq + $ + D*1 + M*1 + AP + (S*1 x E*1) / OT = POS © biggie.us

where
iq = intelligence
$ = capital
d1 = desire
m1 = motivation
ap = aptitude
s1 = skills
e1 = experience
ot = other tangibles
pos = possibility of success


:)

imo….


Hey, but where is "P - patience"? :) Seems like very important variable to me. Beginners usually tend to assume that domaining is fast and easy money: 1. register domain now - 2. sell tommorow - 3. buy a house with pool 4. repeat
 
Impact
14,051
Hey, but where is "P - patience"? :) Seems like very important variable to me. Beginners usually tend to assume that domaining is fast and easy money: 1. register domain now - 2. sell tommorow - 3. buy a house with pool 4. repeat

Hi

Patience is an important variable

it's part of the learning process, the experience of doing
or maybe it's a virtue that you bring to the table

you can stick it in under or with 'iq or ap or s or e or ot'
but... everyone don't teach patience.
many teach flip, and the notion of flip and to be patient, are contrary.
and ….if you read some of the overnite success stories,
then you'll know that, telling new folks to "wait" ain't really what they want to hear.

soooo, you leave it out of the formula and if they go thru it, then they will have learned to be patient or they won't.

:)

imo….
 

Fancy.domains

Selling gTLDs like delicious hotcakes
Impact
9,220
formula for success:

iq + $ + D*1 + M*1 + AP + (S*1 x E*1) / OT = POS © biggie.us

where
iq = intelligence
$ = capital
d1 = desire
m1 = motivation
ap = aptitude
s1 = skills
e1 = experience
ot = other tangibles
pos = possibility of success


:)

imo….

This made my morning (6 AM here)! Hilarious, but probably close to the truth.

If I would point out only to factors that I think is crucial, it would be:

A) Knowledge - You’ll need to educate yourself to become a good domainer.
B) Persistence - You’ll need to improve your portfolio continuously.
 
Impact
14,051
This made my morning (6 AM here)! Hilarious, but probably close to the truth.

If I would point out only to factors that I think is crucial, it would be:

A) Knowledge - You’ll need to educate yourself to become a good domainer.
B) Persistence - You’ll need to improve your portfolio continuously.

Hi

Glad to have kick started your day with a smile :)

those factors are crucial,
however, i'd put knowledge as a sub under 'iq'
and persistence would be the combination of your desire and motivation or 'd + m'

you'z gotta understand that i pulled all that :poop: off the top of my head and didn't post all the other calculations needed, to get to that root equation :)

but your insight is noteworthy, for those us who are making and taking notes

puff puff....puff....ahh

imo….
 
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forge

hold all calls
Impact
8,205
So read. I can do that.
I agree, not a good answer.

Also agree with MR Harrist, in that you'll be far better off investing in powerful registered/expired names (at low prices) than hand registering fanciful ones. In most cases. That does require a bankroll.

Two words max with few exceptions.
 

DOMAIN ILLUMINATI

THTMVATMEDNOAT
Impact
10,218
What you need is not a formula, but blueprints for a time machine.
🚩

Not reallyyy

I don't need a time machine as .com is not longer what it was.
Thinking how to reach the past is like thinking how to reach the future - both hinder you to reach the nowww

Because only
t/here you can find your formulaaa
 
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biix
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