In this article published on DomainNameWire, the author discusses about the three biggest challenges faced by new gTLDs and what can be done about it.
Here is what is missing according to the author:
1) Awareness about the new gTLDs - According to a survey conducted by Sedo, 75% of the Internet users aren't aware of the new gTLDs.
2) Dedicated focus - Extensions are not given the attention they deserve, and as a result, they are lost among the multitudes.
3) Better control - One of the influencing factors in deciding whether an new gTLD can or cannot get sufficient eyeballs is the intelligence built into the Registrar’s website..
What can be done?
1) Creative awareness campaigns
.Club - signing up popular celebritieshttp://domainnamewire.com/2013/06/19/youre-going-to-see-a-lot-more-domain-name-marketing-like-this/
.Host - reaching out to their target audience via events/conferenceshttp://domainnamewire.com/2014/06/13/dot-xyz-marketing/
.XYZ - becoming the talk of the town with their marketing strategy
2) The new Registries have to think out of the box to stand out from the crowd - Many have already taken big strides here by going direct-to-customer. Registries like .Wein, .Build, .Luxury, .Vegas, .Press and others have carved out a retail channel for themselves, over and above the traditional Registrar outreach.
Source: DomainNameWire
Here is what is missing according to the author:
1) Awareness about the new gTLDs - According to a survey conducted by Sedo, 75% of the Internet users aren't aware of the new gTLDs.
2) Dedicated focus - Extensions are not given the attention they deserve, and as a result, they are lost among the multitudes.
3) Better control - One of the influencing factors in deciding whether an new gTLD can or cannot get sufficient eyeballs is the intelligence built into the Registrar’s website..
What can be done?
1) Creative awareness campaigns
.Club - signing up popular celebritieshttp://domainnamewire.com/2013/06/19/youre-going-to-see-a-lot-more-domain-name-marketing-like-this/
.Host - reaching out to their target audience via events/conferenceshttp://domainnamewire.com/2014/06/13/dot-xyz-marketing/
.XYZ - becoming the talk of the town with their marketing strategy
2) The new Registries have to think out of the box to stand out from the crowd - Many have already taken big strides here by going direct-to-customer. Registries like .Wein, .Build, .Luxury, .Vegas, .Press and others have carved out a retail channel for themselves, over and above the traditional Registrar outreach.
Source: DomainNameWire
