What is Email Deliverability?

[Time4server]

Email deliverability refers to the ability of an email message to successfully reach its intended recipient and be placed in their inbox, as opposed to being filtered into their spam folder or rejected by their email server.
A number of factors can impact email deliverability, including the sender's reputation, the content of the email, the sending infrastructure, and the recipient's email settings. Some common causes of poor email deliverability include:

• Spam complaints: If a high number of recipients mark an email as spam, this can harm the sender's reputation and reduce their deliverability.
• Spam filters: Email filters look for certain signs of spam, such as certain keywords or phrases, and can filter messages into the spam folder.
• Email list quality: Poorly maintained email lists with a high number of invalid or outdated email addresses can impact deliverability.
• Technical issues: Technical problems with the sending infrastructure, such as incorrect DNS records or incorrect authentication settings, can impact deliverability.

Maintaining high email deliverability is important for businesses and individuals who use email as a means of communicating with their target audience. By following best practices for email marketing and email deliverability, senders can increase their chances of having their messages successfully reach their intended recipients and avoid having their messages filtered into the spam folder or rejected.