What is CPC?

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CPC stands for Cost Per Click. In short, the money you earn per click is CPC. Now, you may have noticed that Adsense publishers talk more about CTR and less about CPC. If you are really serious about your Adsense income, you should be working more on CPC than CTR. Getting thousands of impressions on your ad won't help much, but a blog with a good CPC with a decent CTR can make a big difference.
Gustavo Woltmann.
 
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Cost per click (CPC) is the amount you pay for each click on one of your PPC ads on platforms such as Google AdWords or Bing Ads. Your CPC is an important metric because those clicks, and costs, add up fast. If your CPC is too high, you won't be able to achieve a return on your advertising investment (ROI).
 
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