Many sellers now use quite a complex method of licking their finger, holding it up to the wind and choosing a price
I think unfortunately, the days of buying **good** sites with decent traffic and revenue at 10X monthly net has gone.
A more realistic price to pay is around 18 - 24 months net; this isn't buying below value (although it's still possible) but it will buy you an asset that meets a sort of minimum criteria for a good purchase, typically
- Sites that are at least 12 months old and preferably two - three years minimum
- Sites with no major search penalties in the last 12 months
- Sites that have a maximum of 70% organic Google Traffic
- Sites with original, handwritten content or a unique product attached to it.
There's a presentation of a talk I did on Website Valuations at the Internet Investment Summit in Vegas on Slideshare -
Valuations for Buying and Selling Websites.
Are you hoping to buy or sell on Flippa?