question What causes extension prices to fluctuate at registrars so much?

[rayman617]

Do these registrars have time sensitive deals with whichever company owns an extension? For example I was getting .biz 1 year registrations from one registrar for $1.99. and now the priced has jumped to $12.99!

 

[Rob Monster]

It is pretty much a function of promos, i.e. sale pricing secured from the registry in order to advance adoption of a certain domain extension. Historically this was not a core strategy for Epik but now it is.

Good example here:

https://www.namepros.com/threads/co-0-99-offer-epik-com.1143209/page-3#post-7298079

We take a loss on that deal, especially with buyers who pay with PayPal, buying one domain at a time. However, we believe in the .CO aftermarket and got behind it.