Over the last 25 years some of the biggest domain name sales, and asking prices, are from “Category Killer” domains
How “Category Killer” can you be when search results for the term are so inundated with brands that your domain name has almost no chance of competing with the likes of David’s Bridal, Nordstrom etc… without spending gazillions?
Read MoreIf a company just wants to sell Books then Books.com is, on the surface, a “Category Killer”. However, spending millions on a domain which (a) locks your brand into a single product and (b) has more established brand competition than people lining up for American Idol doesn’t sound like the best investment to me...
