Agreed, and I think the time is ripe to quit focusing efforts toward domainers/resellers and move as quickly as possibly to generate more interaction between domainers/end users. The money is out there and the holders willing to spend, domainers are mostly just thinking of ad-parking revenue it seems, which is somewhat short sighted in my opinion (not that ad parking cant be wise itself, but I'd rather shoot for bigger dollars myself).
From the legit sponsor potential alone I would think this to be one of those RARE domains worthy of devoting significant attention to. I would not AT ALL be surprised to see you fetch a solid $100,000 for it to someone who KNOWS they can make that back within a few short years (if that) and profit substantially from there. I wouldnt think that to be easy to achieve, I just wouldnt be surprised. The most BRILLIANT domainers suggest picking a small handful of URL's and working them...there's one for you!