branding Verizon Media changes ownership and is renamed Yahoo!

[Crysis]

Private equity firm Apollo Global Management disclosed that the funds managed by its affiliates, Apollo Funds , completed the purchase of Yahoo (formerly known as Verizon Media Group, formerly known as Oath). As reported in May by The Wall Street Journal , the deal is worth $ 5 billion, with $ 4.25 billion in cash, plus preferred interest of $ 750 million.

Currently, oath.com is redirecting to yahooinc.com.

Read more here:
https://www.entrepreneur.com/article/383057

 

[aryindey]

Interesting

 

[karmaco]

Yahoo was always the better brand/name.

 

[Dude called Michael]

Yahoo is one of the most memorable names out there.

 

[TCK]

If anyone remembers the golden age of Internet, Yahoo was bigger than Google. Today the owners have to figure out how to differentiate and offer a product that would attract Google users. They can do it to a certain extent, but there is threshold or a peak that they can't seem to exceed.

 

[Samer]

Oath’s defunct; one of the worst rebrands ever.
Verizon sold AOL + Yahoo about half they paid

https://www.theverge.com/2021/5/3/22416854/aol-yahoo-sale-apollo-venetian-hotel-verizon

Samer

 

[MadAboutDomains]

What was that Oath rebrand even about? Boggles the mind! Their sites were obsessed with telling you they were called Oath every time you visited it but for no discernible benefit.

 

[Name Trader]

Is it even possible to reintroduce a failed brand and make it successful? I somehow doubt it. Look at Verizon selling it for half price. Personally, I would want to rebrand away from Yahoo! They are not even using the domain Yahoo.com but are using YahooInc.com They should buy a catchy name first. Try to get away from why they have been failing for years. IMHO.

 

[Samer]

Hey nice, TheVerge also reported on this:

https://www.theverge.com/2021/9/2/2...uired-apollo-global-management-private-equity