Verisign have made some exciting enhancements to the NameStudio API, including the launch of the Online Presence Endpoint (OPE) feature. The OPE feature allows for even more personalized domain name suggestions based on information users choose to share with registrars and resellers about their online presence, such as:
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- Marketplace store and business social media account names
- Social network, website builder, e-commerce and video streaming platform URLs
- Business categories (example: fashion, restaurant, professional services)
- Building email marketing campaigns to proactively share OPE’s personalized domain name suggestion feature with their users
- Integrating OPE into a sign-up workflow, providing users with domain name suggestions that may be more desirable and relevant
- Having the ability to launch more direct marketing campaigns geared towards audiences using specific online platforms
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