You could indeed buy a whole new TLD to yourself but you would spend a lot more on promotion, cause initially nobody knows that it even exists. Or the conservative approach: you stick to established TLDs and you are more visible (and more trusted).scandiman said:if it's fairly easy to launch a new TLD, some people may ask why spend seven figures on one domain when the same investment could buy an entire TLD?
One day, a colleague of mine received an E-mail from a .aero address and he was convinced there was a mistake. He just didn't know about .aero :lol:
BTW he is in the computer business like me, he's not a domainer but he's not an Internet newbie.
Masses are not familiar with the 200+ TLDs so they tend to be suspicious when they see 'unusual' domains :talk:
As usual it all boils down to critical mass.










