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It looks like America's country code, .US, is starting to make some inroads among major corporations. Three more new examples came to my attention today.
The Discover credit card company started using Discover.us after recently being spun off as a separate company by Morgan Stanley.
Nestle's Pure Life water, a major bottled water brand in America, now has the URL Nestle-PureLife.us on the label of every bottle.
One of the world's largest makers of projectors and LCD monitors, BenQ, is now using BenQ.us for their USA site. The URL is reportedly now plastered on taxis everywhere you go in Las Vegas (coincidentally, I also have a 19" BenQ LCD monitor on my desktop).
It will take adoption by more companies like these to achieve widespread recognition for the American ccTLD, but names like Discover, Nestles and BenQ are very nice bricks in the .US foundation.
The Discover credit card company started using Discover.us after recently being spun off as a separate company by Morgan Stanley.
Nestle's Pure Life water, a major bottled water brand in America, now has the URL Nestle-PureLife.us on the label of every bottle.
One of the world's largest makers of projectors and LCD monitors, BenQ, is now using BenQ.us for their USA site. The URL is reportedly now plastered on taxis everywhere you go in Las Vegas (coincidentally, I also have a 19" BenQ LCD monitor on my desktop).
It will take adoption by more companies like these to achieve widespread recognition for the American ccTLD, but names like Discover, Nestles and BenQ are very nice bricks in the .US foundation.
