Uniregistry changes: (im)perfect landing page

[Sorror]

Uniregistry Market has decided to make some changes in regard to their landing page layout. We now have a layout where the buyer can't make an offer AND can't leave a message to the seller. There are 2 required fields (email, name) and one optional (phone number).

And that left me pondering. While I understand this kind of lead generating landing page might work for 5-6 figure names, where transactions are rarely quick and pain-free, I can't understand how this could work well for names priced under $5000.

The lower the price, the more alternatives the buyer usually has. What's the point of adding another contact point within the sale process and force the buyer to click through their inbox/uniregistry panel if they want to make an offer or ask for a price or anything else?

Do you think these kind of forms really work better? Is getting a phone number from domain's landing page more important to you than an offer or a message from the buyer?

 

[DNGear]

We have one more option.

 

[NameOmnia]

First of all congratulations for your domain.

I remember someone pointing out ( that was about efty landings ) that buyers who come to your page should not only have the option to either BIN or make an offer but that they should also be able to enquire.

Now, I don't know if that person took the idea from Uniregistry but I think that overall it can make sense.

Let's not forget that end users ( the buyers we are really targeting with these landings ) are not domainers and they might not even have ever bought a domain name. The only interface they have is that page they landed on and being put in front of a double choice like that can be intimidating.

edit : posted before seeing the post above

 

[Sorror]

@DNGear Sure, but we're not talking about BIN landers here.

 

[DomaHub]

First of all congratulations for your domain.

I remember someone pointing out ( that was about efty landings ) that buyers who come to your page should not only have the option to either BIN or make an offer but that they should also be able to enquire.

Now, I don't know if that person took the idea from Uniregistry but I think that overall it can make sense.

Let's not forget that end users ( the buyers we are really targeting with these landings ) are not domainers and they might not even have ever bought a domain name. The only interface they have is that page they landed on and being put in front of a double choice like that can be intimidating.

edit : posted before seeing the post above

When you mean they "should also be able to enquire," do you mean they should be able to send a message to the domain owner without offering a price?

Wouldn't you be afraid of spammers or customers who aren't really serious about purchasing the domain? I'd hate to be constantly notified by indecisive customers who just back out of a deal!

 

[Sorror]

When you mean they "should also be able to enquire," do you mean they should be able to send a message to the domain owner without offering a price?

Wouldn't you be afraid of spammers or customers who aren't really serious about purchasing the domain? I'd hate to be constantly notified by indecisive customers who just back out of a deal!

There already is a default e-mail confirmation required for every inquiry at Uniregistry (the buyer has to verify their e-mail address), so it's not an issue of spam.

I meant the buyer should be able to send a message AND/OR their $ offer. Leaving just the contact info is not enough in my opinion.

I have a sizeable ccTLD portfolio and a contact form with option to offer a price and/or send a message is working very well for me there.

 

[JudgeMind]

Not to mention this new landing page is not optimized for mobile devices, in fact you can’t even read the full domain name while on mobile.

It’s been this way for a couple of weeks.