The first offline live auction of domain names, sponsored by Moniker.com. In a master stroke, Moniker brought in professional auctioneer Joe Langbaum to run the sale. Langbaum, who could easily earn a living as a standup comedian, is the man who auctioned off Al Capone’s house and Jackie Gleason’s home among others.
Though it was his first time selling domain names, Langbaum extracted well over $400,000 in winning bids from the audience. He deftly discouraged low bids with wisecracks. In response to the first $10 bid Langbaum loudly declared, “Thank you Mr. Rockefeller!” When someone tried to avoid scorn by opening another auction with a $100 bid, Langbaum deadpanned, “Thank you, you gotta have it back by Thursday though.” Even $500 bids weren’t safe. To one of those, Langbaum said, “Congratulations, you’re only $29,500 off the money!”