Ok, so what I have been referring to is that I picked up cricketworldcup.live because of a keyword suggestion on Google's Keyword tool. Cricket World Cup has 1.5mil views a month with a spike in March of almost 90mil. I had no idea this was such a big thing. After looking up info about cricket, I looked up the world cup. By the ICC World Cup website the term "Cricket World Cup" is not to be used in your website, as in, don't use it to get traffic. I went to the UK Intellectual Property Office and looked up their trademark filing. Everything in it is related to merchandise - tangible, sell-able goods. The only digital trademarks are on recording media. The actual name used in the trade mark is ICC Cricket World Cup 2015.