Credit: WPBeginner Thought this would be of use to those uploading domains for appraisals. Money gets burned unnecessarily, read the basics below, before registering a domain. It will save you money, and improve your skills as a domainer. Take 10 to 15 minutes of your time to read some basics below. Hope it helps! Stick with .com Use keywords in your domain name search Keep your domain name short Make it easy to pronounce and spell Keep it unique and brandable Avoid hyphens in domain name Avoid doubled letters Leave room to expand Research your domain name Use domain generators for clever ideas Act quickly before someone else takes it 1. Stick with .com There are plenty of new domain name extensions available today, from the original .com, .net and .org to niche extensions like .pizza, .photography, and even .blog. We always recommend choosing a .com domain name. While it can be tempting to come up with clever blog names using new extensions, .com is still the most established and credible domain name extension. Newer domain extensions like .ninja or .photography can be untrustworthy. Dot-com domains are also the most memorable. Many users, especially those who aren’t as tech-savvy, will automatically type “.com” at the end of every domain without thinking about it. If your website is something like jane.photography, and your users accidentally type in jane.photography.com, they will end up on an error page on photography.com website. It’s smart to avoid that risk by sticking with .com. Not to mention, most smartphone keyboards automatically have a .com button. 2. Use Keywords in Your Domain Name Search Keywords play an important role in a domain. By using keywords in your domain name, you tell the search engines what your website is about. Together with quality content and good user experience, keywords in your domain can help you rank higher in Google. It is very hard to find a good domain with your target keywords, that’s not already taken. You will need to be creative and combine your keywords with other words to make your domain stand out. 3. Keep Your Domain Name Short While keywords are important, don’t go overboard with domain length. It’s better to have a domain name that’s short and memorable. We recommend keeping your domain name under 15 characters. Longer domains are harder for your users to remember. Not to mention, users will also be more prone to entering typos with longer domain names which can lead to loss traffic. That’s why it’s a good idea to keep your domain length short. 4. Make Your Domain Name Easy to Pronounce and Spell You should be able to easily share your domain name when speaking as well as writing. You never know when you’ll be asked to share your domain name in person. If you’re planning to use your domain name to create a professional business email address, then it definitely should be easy to understand and spell for any listener. 5. Keep it Unique and Brandable Your blog domain name must be unique, so you can stand out in your readers’ minds. It’s smart to research other blogs in your niche and find out what domain names they’re using. You don’t want to accidentally use a trademark name or get accused of copying another blogger. You can also choose to pick a domain name that’s more brandable. Brandable domain names are unique, catchy, and memorable. For example, “Amazon.com” is a much more brandable name than “BuyBooksOnline.com.” 6. Avoid Hyphens in Domain Name Never create a domain name with hyphens. Hyphens can be a sign of spam domains which you do not want to be associated with. Hyphenated domains are also prone to typos. If you choose a domain name with hyphens because the domain you want is already taken, then your users will likely end up at your competitor’s site if they forget to type in the hyphen. 7. Avoid Double Letters It’s a good idea to avoid domains with doubled letters, because it increases your chances of losing traffic to typos. For example, a domain like Presssetup.com will be more prone to typos, and result in lost traffic. Avoiding doubled letters will also make your domain easy to type and more brandable. 8. Leave Room to Expand It’s smart to choose a domain name that’s related to your industry / niche because it gives users some idea of what your website is about. But you also don’t want to limit your long term options too much. For example, a florist might choose a domain name like orchidblog.com, but then they may want to start blogging about other flowers beside orchids. In that case, the domain might prevent you from attracting readers interested in other flowers. Properly moving your site to a new domain can be a frustrating process, and it can cause you to lose search rankings if you don’t do it right. That’s why it is important to pick a flexible domain name from the start. 9. Research Your Domain Name Before you register a domain name, try to find out if there is already a registered business using the same name. You can perform a trademark search to see if there is already a similar or exact name already trademarked. You can also perform a Google search and check for the name’s availability on top social media websites like Twitter, Facebook, Instagram, etc. A similar or matching name would not only cause confusion, but it could also have severe legal implications which may cost you a lot of money. Once you have your own website up and running, you can learn more about how to trademark and copyright your website name and logo. 10. Use Domain Name Generators for Clever Ideas Currently, there are more than 360 Million registered domain names. This leads to many people saying that all good domains are already taken. Searching for individual domain name manually can be very time consuming. This is where domain name generators come in. These free tools automatically search for your defined keywords to find hundreds of clever domain name ideas. We recommend using Nameboy, which is one of the oldest and most popular domain name generator tool online. You can also use WPBeginner’s free Business Name Generator tool, or IsItWP’s domain generator to find more domain name ideas. 11. Act Quickly Before Someone Else Takes it Each day thousands of new domain names are registered from all parts of the world. If you have found a domain name that you like, then don’t wait too long. Domain names are like real estate. Thousands of people are actively looking for good brandable domain names that they can register for better rates in the future. If you don’t act fast, then someone may go ahead and register your domain idea. Since domain names are relatively cheap, we always recommend our readers to act fast. If you change your mind later, then you can simply let it expire.