information Thinking names don’t matter.

[News]

Hansen Natural Company had a great idea. Launch a 16-oz. energy drink to compete with 8.3-oz. Red Bull and the other energy-drink brands. The brand name: "Hansen's Natural Energy Pro." The brand went nowhere. Then Hansen launched Monster energy drink, also in a 16-oz. can. Today, Monster is a strong No.2 brand to Red Bull.

Names come last. Entrepreneurs should first develop a marketing strategy. And then name their products or services to reflect that strategy...

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[Georgi Vasilev]

Maybe this statement is correct, especially taking in mind it's author but anyway I think it will be much easier to develop a brand with a good, brandable and catchy name.