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  1. Eric Lyon

    strategy Brand Development Tip – Being Yourself Leads To Rapid Conversions

    I read an article the other day by Michael Gilmour (How to get new customers). It was a nicely written piece using his new bird bath as the setting to teach new businesses how to find their target customers by moving the bird bath around the yard until he finally found a sweet spot that the...
  2. Eric Lyon

    strategy Brand Development Tip – Being Yourself Leads To Rapid Conversions

    I read an article the other day by Michael Gilmour (How to get new customers). It was a nicely written piece using his new bird bath as the setting to teach new businesses how to find their target customers by moving the bird bath around the yard until he finally found a sweet spot that the...
  3. News

    information Thinking names don’t matter.

    Hansen Natural Company had a great idea. Launch a 16-oz. energy drink to compete with 8.3-oz. Red Bull and the other energy-drink brands. The brand name: "Hansen's Natural Energy Pro." The brand went nowhere. Then Hansen launched Monster energy drink, also in a 16-oz. can. Today, Monster is a...
  4. News

    information Thinking names don’t matter.

    Hansen Natural Company had a great idea. Launch a 16-oz. energy drink to compete with 8.3-oz. Red Bull and the other energy-drink brands. The brand name: "Hansen's Natural Energy Pro." The brand went nowhere. Then Hansen launched Monster energy drink, also in a 16-oz. can. Today, Monster is a...

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