Eric Lyon
Scorpion Agency LLCTop Member
- Impact
- 29,110
Was thinking about .org domains today and figured I would compare a few random things just to give a glimps into the extension in 2025.
The retail, resale averages seem to have a wide birth range, so it's mostly speculative.
In summery, it seems just like every other classic legacy extension in the sense a short, memorable, pronounceable, brandable, domain name is the most valuable.
Not sure if any of the above actually helps anyone, but figured I would share the rough draft.
Back to the drawing board I go.
Have any data of your own to share about .org?
Remember, at the end of the day, a domain name is truly only worth what a buyer and seller agree on.
What works for one may not work for another and vice versa.
Happy Domaining!
Comparative Data Chart
Below is a synthesized chart summarizing key .org data points:| Metric | Data/Estimate |
|---|---|
| 1. .org Domain Analysis | Originally for nonprofits & mission-driven organizations; now used by charities, educational institutions, advocacy groups, and more (trusted & credible). |
| 2. Total Registered .org Domains | ~11,192,565 domains (over 11 million) . |
| 3. Top 20 Niches in .org (2025) | 1. Nonprofits/charities 2. Environmental groups 3. Educational institutions 4. Religious organizations 5. Health/wellness 6. Social activism 7. Community foundations 8. Open-source/tech communities 9. Research institutions 10. Cultural institutions 11. Arts/humanities 12. Human rights 13. Political advocacy 14. Animal rights 15. International NGOs 16. Volunteer organizations 17. Public interest groups 18. Foundations 19. Social clubs 20. Youth development |
| 4. Developed into Full Website Businesses | Estimated ~20β30% of .org domains are fully developed into operational businesses (approx. 25% by our conservative estimate). |
| 5. Developed into Blogs | Approximately 5β10% of the developed .org websites serve as blogs. |
| 6. Used as Just Landing Pages | Roughly 25% (or fewer) are used solely as landing pages with minimal content. |
| 7. Avg. Retail Sale Price β Single-Word .org Domain | ~$900 to $30,000 (with high variance based on brandability and niche demand) |
| 8. Avg. Retail Sale Price β Two-Word .org Domain | ~$250 to $7,000 (typically in the $5Kβ$10K range for quality combinations) |
| 9. Avg. Retail Sale Price β Premium 4-Letter .org Domain | ~$600 to $10,000 (premium 4-letter names can reach this ballpark on average) |
| 10. Avg. Retail Sale Price β 4-Number .org Domain | ~$100 to $1,500 (numeric combinations generally trade at lower values) |
Breaking Down The Top 20 Niches Selling in the .org Domain Extension in 2025
While no single study lists exactly 20 niches, a synthesis of industry trends and observed usage suggests that the most active sectors or niches using (or transacting in) .org domains include:- Nonprofit charities β Organizations focused on humanitarian aid and social causes.
- Environmental and sustainability groups β Initiatives centered on climate change, green energy, and conservation.
- Educational institutions β Schools, universities, and alternative learning platforms.
- Religious and spiritual organizations β Churches, faith-based groups, and spiritual communities.
- Health and wellness organizations β Nonprofit healthcare providers and public health advocacy.
- Social activism and advocacy groups β Campaigns addressing social justice, equality, and policy reform.
- Community foundations and local initiatives β Grassroots community projects and civic organizations.
- Open-source and technology communities β Collaborative projects in software and tech innovation.
- Research institutions and scientific organizations β Entities devoted to academic and scientific research.
- Cultural institutions and museums β Arts, history, and cultural preservation organizations.
- Arts and humanities organizations β Foundations promoting literature, music, and the performing arts.
- Human rights organizations β Groups dedicated to advocacy for civil liberties and justice.
- Political advocacy and policy think tanks β Organizations focused on public policy and political reform.
- Animal rights organizations β Nonprofits devoted to animal welfare and rescue operations.
- International non-governmental organizations (NGOs) β Global initiatives addressing varied social challenges.
- Volunteer and service organizations β Groups that mobilize for community service and disaster relief.
- Public interest groups β Organizations working to serve broader community interests.
- Foundations and grant-making institutions β Entities funding various social and cultural projects.
- Social clubs and civic organizations β Membership-based groups with a community focus.
- Youth development and educational nonprofits β Organizations dedicated to youth empowerment and education.
The retail, resale averages seem to have a wide birth range, so it's mostly speculative.
In summery, it seems just like every other classic legacy extension in the sense a short, memorable, pronounceable, brandable, domain name is the most valuable.
Not sure if any of the above actually helps anyone, but figured I would share the rough draft.
Back to the drawing board I go.
Have any data of your own to share about .org?
Remember, at the end of the day, a domain name is truly only worth what a buyer and seller agree on.
What works for one may not work for another and vice versa.
Happy Domaining!







