- Impact
- 12,971
Article I found published on Quartz (QZ.com)
The world is nearly out of good “.com” domain names—and even the fourth circuit of the United States Court of Appeals agrees.
As global internet usage rises, .com naming is going to get more and more complicated. Our languages only contain a finite number of meaningful words, so brand naming is becoming much more than coming up with a unique, snazzy moniker—it also involves knowledge of intellectual property rights, law, and a large of dash of luck.
Many well-known brands have encountered challenges securing their preferred domain names. For example, Google renamed their parent company “Alphabet,” but it doesn’t own alphabet.com—BMW does. In 2014, Microsoft spent $2.5 billion to acquire Mojang, the Swedish company behind the popular Minecraft video game, but it didn’t get the domain name minecraft.com with it—that belongs to an Australia mining-engineering company, MineCraft Consulting PTY Ltd. (Oh yeah—that Minecraft.) Meanwhile, Nissan has spent over 20 years trying to acquire nissan.com from a man named Uzi Nissan, and it took Apple 16 years to acquire apple.co.uk from a British company called Apple Illustrations.
Read Full Story here:
https://qz.com/994698/domain-name-r...-become-a-lot-worse-when-we-run-out-of-names/