- Impact
- 62
i have done alot of reading thru on trends, seeing what domainers are investing in, and want to bring some information/discussion to the table. this is just some stuff to think about. keep investing in what your heart tells you, but should you expand your frame of thought, this might be of interest.
the internet and tv are merging. (this is about internet tv/videocentric trends in general). online video is becoming a staple of the web. this isnt future talk, it is happening right now. this also isnt just an "outside world" trend- it is directly effecting the internet.
if fact, it is happening so fast, they are trying to figure out the best ways to monitize all this growth with online video. as this is a trend that wont be stopped- you will see companies pushing to see which will come up with the best way to monitize- and set the industry standard.
jeremy liew from venture beat:
Here are my predictions for the consumer internet in 2008.
1. Advertising in social media, online video and games start to become scalable.
Social media, online video and games are at early stages of development for advertising. A small percentage of advertising dollars are being spent on these three media relative to time spent. Some people have questioned if social media will be a media business at all, or online if video is a good way to monetize.
This year, standards will start to emerge in each media. Ad networks will also gain share in each media, helping make the process of both buying and selling advertising easier. I don’t know what these standards will be for (i) social media (it could be behavioral targeting, content targeting, demographic targeting or social ads) (ii) online video (contextual targeting, overlays or pre-roll) and (iii) in game advertising (rich media or product placements), but I am confident that we will start to see growing support from both advertisers and publishers for the more successful ad units.
kim gordon from entrepreneur.com:
Here's where the value of advertising synergy hits home. In 2008 and beyond, the trend toward using off-line media to drive customers to the web will continue and pick up speed. Traditional media are increasingly relied on to support new interactive campaigns. Display advertising, in particular, will be the workhorse that Forrester Research predicts will reach $14 billion by 2012.
TV is another traditional advertising medium that will increasingly be used to pique consumer interest and point prospects to a website where they can find more in-depth information. Once there, entertaining online video ads may be used to tell a longer, more involved story. Consumer adoption of online video is growing, and most age groups are expected to step up its use in 2008.
jeremy allaire of brightcove:
Internet video surged into the mainstream in 2006 with the explosive growth of consumer video sharing sites. The leader in the category, YouTube, became a household name, and everyone watched in awe as they were swallowed by Google for $1.65 billion.
But 2007 showed us that video isn't just for aggregators, it's fundamental to the Web. The last 12 months saw an explosion in video publishing across a wide array of websites. Video is becoming so pervasive that if you have a web property without video something is wrong with it.
The deep investment in online video publishing and distribution by media companies in 2007 brought a new category of online services into the limelight: Internet TV Platforms.
david jones- prworks:
Not surprisingly, growth of users of social networks is expected, but what I found most interesting in the article was Borell’s Colby Atwood seeing marketers’ moves into online video as part of a larger trend where online ad spending is being directed toward paid search, email and online video.
Online video is white-hot among consumers and the PR value of YouTube is without question, but the biggest challenge for marketers is how to turn viewers of online video into buyers.
these are just a few of the many articles out there. look how sites with video are infiltrating the alexa top 100 sites. more importantly, the "big guys" are latching on. go to any major news site- they are not just showing video, they are branding it- cnn tv, msnbc tv, etc. as well as other sites- apple tv, peta tv, ect... more and more companies and sites are utilizing tv, video, channel in their brand, their domains.
hewlett packard is including a P2P IPTV system in their notebooks called next.tv- making the move to get ahead of the trend right in its notebooks.
as you set your investment check list up for '08, you might want to have a few tv/videocentric names under your belt. a trend this strong is only going to get stronger. the main point is, it is an INTERNET trend- one where domain names are going to have a huge inclusion. you can search and still find some good names, and check the expireds. names like xxxxtv.com, xxxx.tv, xxxxxvideos.com, xxxxxchannel.com, xxxxtelevision.com, etc....
as more new, and current sites get into video, names are gonna fly out the door. just something to think about.
the internet and tv are merging. (this is about internet tv/videocentric trends in general). online video is becoming a staple of the web. this isnt future talk, it is happening right now. this also isnt just an "outside world" trend- it is directly effecting the internet.
if fact, it is happening so fast, they are trying to figure out the best ways to monitize all this growth with online video. as this is a trend that wont be stopped- you will see companies pushing to see which will come up with the best way to monitize- and set the industry standard.
jeremy liew from venture beat:
Here are my predictions for the consumer internet in 2008.
1. Advertising in social media, online video and games start to become scalable.
Social media, online video and games are at early stages of development for advertising. A small percentage of advertising dollars are being spent on these three media relative to time spent. Some people have questioned if social media will be a media business at all, or online if video is a good way to monetize.
This year, standards will start to emerge in each media. Ad networks will also gain share in each media, helping make the process of both buying and selling advertising easier. I don’t know what these standards will be for (i) social media (it could be behavioral targeting, content targeting, demographic targeting or social ads) (ii) online video (contextual targeting, overlays or pre-roll) and (iii) in game advertising (rich media or product placements), but I am confident that we will start to see growing support from both advertisers and publishers for the more successful ad units.
kim gordon from entrepreneur.com:
Here's where the value of advertising synergy hits home. In 2008 and beyond, the trend toward using off-line media to drive customers to the web will continue and pick up speed. Traditional media are increasingly relied on to support new interactive campaigns. Display advertising, in particular, will be the workhorse that Forrester Research predicts will reach $14 billion by 2012.
TV is another traditional advertising medium that will increasingly be used to pique consumer interest and point prospects to a website where they can find more in-depth information. Once there, entertaining online video ads may be used to tell a longer, more involved story. Consumer adoption of online video is growing, and most age groups are expected to step up its use in 2008.
jeremy allaire of brightcove:
Internet video surged into the mainstream in 2006 with the explosive growth of consumer video sharing sites. The leader in the category, YouTube, became a household name, and everyone watched in awe as they were swallowed by Google for $1.65 billion.
But 2007 showed us that video isn't just for aggregators, it's fundamental to the Web. The last 12 months saw an explosion in video publishing across a wide array of websites. Video is becoming so pervasive that if you have a web property without video something is wrong with it.
The deep investment in online video publishing and distribution by media companies in 2007 brought a new category of online services into the limelight: Internet TV Platforms.
david jones- prworks:
Not surprisingly, growth of users of social networks is expected, but what I found most interesting in the article was Borell’s Colby Atwood seeing marketers’ moves into online video as part of a larger trend where online ad spending is being directed toward paid search, email and online video.
Online video is white-hot among consumers and the PR value of YouTube is without question, but the biggest challenge for marketers is how to turn viewers of online video into buyers.
these are just a few of the many articles out there. look how sites with video are infiltrating the alexa top 100 sites. more importantly, the "big guys" are latching on. go to any major news site- they are not just showing video, they are branding it- cnn tv, msnbc tv, etc. as well as other sites- apple tv, peta tv, ect... more and more companies and sites are utilizing tv, video, channel in their brand, their domains.
hewlett packard is including a P2P IPTV system in their notebooks called next.tv- making the move to get ahead of the trend right in its notebooks.
as you set your investment check list up for '08, you might want to have a few tv/videocentric names under your belt. a trend this strong is only going to get stronger. the main point is, it is an INTERNET trend- one where domain names are going to have a huge inclusion. you can search and still find some good names, and check the expireds. names like xxxxtv.com, xxxx.tv, xxxxxvideos.com, xxxxxchannel.com, xxxxtelevision.com, etc....
as more new, and current sites get into video, names are gonna fly out the door. just something to think about.
