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Think mobile.
.Tel is all about what people do and will do while on the go. Type in Pizza.tel and order a pizza via a .com mobile-compliant .com.
I have crosswords.tel (GA and not yet live), which could very easily connect to a mobile-compliant .com site with options for doing crossword puzzles directly on your phone. As mobiles become more sophisticated, you're going to see options for flashing virtual (and usuable) keyboards on flat surfaces and virtual screens on walls for playing games, etc., via your phone. We may not be there just yet, but it's coming, and .tel will be there as an adjunct to that mobile society.
Or get music directly from a .tel space.
I have calculator.tel (not live yet--when I get home from my conference). Some of the calculator terms get huge exact search term resultss, such as mortgage calculator, loan calculator, scientific calculator, amortization calculator, caloric calculator, Distance Calculator, etc. Meanwhile, I'm working on a simple calculator site (
http://calculatortel.blogspot.com/ I haven't even CNAMED the site yet with its corresponding domain), which displays one calculator at a time. Each .tel subdomain (consisting of a high exact search term) will direct to its corresponding calculator on the dot com site, which does have adsense (I have turned off the image ads, though I doubt if this site is mobile-compliant. In a few years, it won't matter anyway).
Simplicity.
The .tel will not be a deep directory (only one subdomain deep), just the high ranking kinds of calculators because I know that if a calculator option is available, people will use their mobile phones when they are out and about and just need some quick calculations, for example, at the grocery store and for figuring out distances.
My .com site is crude because I'm not very tech savvy, but I think you can get the general idea of how .tel (great keyword) can link effectively to a .com site. I'll be getting a bang for my landrush dollars because many of the subdomain adjectives are actually higher ranking terms than just calculator. And to Google, they will look like two words with a space. And I'll never pay extra for those subdomains.
.Tel is about memorable letter-based phone numbers. Why would I type in 1-800-Flowers when I could type in Flowers.tel?
.Tel is about branding, both business and personal (vanity).
If .tel performs like I think it will, down the road, you'll see a hot button option for .tel (on mobile phones, that is, maybe not pcs), for example, type in domain keyword + * or # or even a purple .tel button (which could be actual or virtual). Shortcode numbers use hot buttons, so why not .tel?
If I owned Telnic, I would be working toward such a goal; I'd be in negotiations with all the major cell phone companies to make that hot button happen.
Personal note: for the first time, I gave out my personal .tel address. I'm at a conference, and the person was very surprised to see that such an extension exists. "Wow!" was the response I got.
Speaking of the conference, I have an 8:00 a.m. poetry workshop to run tomorrow.
Off to bed.
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