My domain MUTUALFUND.PRO came up for renewal, but I didn't renew it yet. I think it was a mistake to register it.
What do you think: Is it worth to pay $20 each year for this? Or shall I let it expire? Or is anybody interested to take it for free?
Kuli
Hi Kuli
I'm going to be giving most of mine another year. Based on the numbers I just got from estibot the dollar value has increased from next to nothing to good money in some cases. My first batch will be coming up for renewal soon. I think that I have about 40. In the end I'll probably keep 20.
As to how to decide which to keep, I'll be using the exact searches and the natural flow between the word and the extension. When it comes to .pros I'm wanting to see really, really high exact searches ... over one million ideally. I own swimwear(.)pro and I just ran it through estibot and found that this year it was actually given a good appraisal ... $3800. I've never had a pro appraise that high prior to this. The exact search number is over 1.8 million so it WILL be renewed.
That $3800 got me interested so I decided to run the rest of my Pros to see what I had. It looks like I'm going to have four or five over one million, so that ain't going to cut it. I'll have to lower my search threshold. It looks like if I lower my threshold to 100,000 that will leave me with 19 to renew.
Of course search numbers aren't going to be the only measure. Next I'll sort them by appraised value and see how that compares to the search value list. Then for the names still on the fence I'll probably take a good look at how the name fits the extension. Hopefully by then I will have culled out enough so that the number of renewals won't break the bank.
I feel sure that some of these guys with more experience would use different parameters to make their decision.
MutualFund.Pro gets over 90,000 searches per month and a good cpc of $4.54. Still hard to say not knowing how many Pros you own, your financial situation, what you have planned for the name.
If it is your "one and only" then I'd definitely be renewing it. I threw away so many good domains when I first starting domaining that I'm not going to let that happen with my Pros.
Good Luck with it! "Think Pro"
Charles
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