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It seems .PRO is slowly coming out of the cage with cheaper reg prices than they were a year ago and major registrars like netsol taking notice of the extension and promoting it. B-)

Here are some that I picked up in last couple of days:

Alexandria.pro

Anchorage.pro

Arlington.pro

Belfast.pro

Birmingham.pro

Budapest.pro

Durham.pro

Fairfax.pro

Italian.pro

Lisbon.pro

Fire away with your regs after the relaunch on September 8th, 2008.
 
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The views expressed on this page by users and staff are their own, not those of NamePros.
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The answer is complicated and includes many, many factors that have been answered time and time again on this forum.

But to put it into easy-to-understand layman's terms:

1) What can you sell a really good .PRO domain for now in the marketplace? I'm not talking about the rare $xx or $xxx sale, I'm talking about on the open market quickly and reliably. Be honest with yourself on this answer.

OK, so do you make your live SELLING domains or monetizing websites?
Selling .PROs is a problem. No doubt. However I just sold a set of pros
total for $1100 last week. It's not regular income, nor reliable, but it can be done.
One of them (recording.pro) to a non-domainer, but to recording industry professionals of the highest order. Why? Because they know it sounds cool. Great website to refer people to.

2) Considering that more and more money is being printed everyday (and more domains too courtesy of ICANN), why on Earth would anyone believe that something that is practically worthless today become more valuable in the future?

Yeah, but I have a bunch of two-word keyword .COMs and they take a long time to build up to any value. And how I can sell those 'reliably' and still make money?

And any .COMs of any value also happen to cost a fortune. So there's big money layout and risk there too IMO. Or you have to play a long waiting game.

The worst argument in the World (in my mind) is to infer that because the word "Pro" is a common household that that somehow gives credibility and value to this gTLD. So is .TRAVEL and how is that extension doing?

As long as .PRO isn't going to die and get pulled from ICANN, then it is viable. What does it matter how many are sold or how the registry is doing from the standpoint of having a representative name that sounds great for a website, is easy to remember and type, and looks good in search engine results?
 
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OK, I'll bite. WHY is it a complete waste of our time?
Maybe people have different goals.

Are you saying PRO can't get SERP? It doesn't sound good? You can't put a good website up at a .PRO site? You can't sell it to non-domainers, and only a small subset of domainers will bite? What?

I see a lot of <soandso>pro.coms, so obviously people like the sound .pro.

The worst things about .PRO is the snootiness of the Registry and bad marketing, and confusing, ambiguous, classist hypocritical legaleze and restrictions, and the fact that it is not well known.

Otherwise, .pro shows up and looks great in Google searches. And it's less likely to confuse people than hyphenated .COMs which also can look good in search engine searches but hard to explain to others how to type without directing them to the non-hyphenated site.

Anyway, when you make big sweeping opinionated generalizations like yours you should not fail to back up your statements or at least clarify them. I hope that wasn't just a hit and run post.

Fans of .pro tend to blame the Registry too much. I guess part of the problem is somewhere else.
 
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Fans of .pro tend to blame the Registry too much. I guess part of the problem is somewhere else.

How do you mean? I think the charter of .PRO is fundamentally flawed. Works for 3rd-level domains, but not for 2nd-level domains, and the qualifying factors are just inane.

And I'm not a .PRO 'fan'. I go back and forth obviously and own far more .COMs than .PROs. I see .PROs as having certain advantages, or at least potential, and a few liabilities. In any case there's enough blame to go around, and the registry certainly deserves it's share. Sorry, but it's just true. Proverbial or not.
 
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As long as .PRO isn't going to die and get pulled from ICANN, then it is viable. What does it matter how many are sold or how the registry is doing from the standpoint of having a representative name that sounds great for a website, is easy to remember and type, and looks good in search engine results?

I guess it all depends on your objectives. If you are making money and enjoying yourself with .PRO, by all means "have at it". :)
 
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I guess it all depends on your objectives. If you are making money and enjoying yourself with .PRO, by all means "have at it". :)

I'm not making a lot of money on any domains, because it's hard to develop them and I have a full time job. If you want to give me some advice, honestly, I'm all ears. I would love to spend some time talking to a qualified person who makes a good amount of money from domaining. I might even pay a little money for that, just so I can also ask some questions.

Anyway, I make some adsense from a couple of .COMs and a .PRO.

Again, I feel your answer is a bit veiled in the sense that you're not really indicating how you profit and how .PRO thwarts it, and why .PRO is less likely to be profitable than other extensions. Can you illuminate me. I'm not closed minded at all. Best ideal always wins in my mind, and I know I'm not always right, but I try to always be honest.
 
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...you're not really indicating how you profit and how .PRO thwarts it.

Where did I ever say that ".PRO thwarts" anything? Maybe you should read my posts again. Whatever. Take my advice with a grain of salt. I don't have time to rebuttal arguments I never made.
 
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The answer is complicated and includes many, many factors that have been answered time and time again on this forum.

But to put it into easy-to-understand layman's terms:

1) What can you sell a really good .PRO domain for now in the marketplace? I'm not talking about the rare $xx or $xxx sale, I'm talking about on the open market quickly and reliably. Be honest with yourself on this answer.

2) Considering that more and more money is being printed everyday (and more domains too courtesy of ICANN), why on Earth would anyone believe that something that is practically worthless today become more valuable in the future?

The worst argument in the World (in my mind) is to infer that because the word "Pro" is a common household word that somehow this gives credibility and value to this gTLD. So is .TRAVEL and how is that extension doing?

As previously mentioned, you are making the mistake of believing it is the idea that has failed and not the marketing. Can you see the difference? If Coke stopped all marketing and advertising, how long do you think it would take before Pepsi totally dominated the soft drink industry? Or would you assume it was because Coke must have suddenly become an inferior product?
 
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Where did I ever say that ".PRO thwarts" anything? Maybe you should read my posts again. Whatever. Take my advice with a grain of salt. I don't have time to rebuttal arguments I never made.

I knew after I posted that I should have said that better. Just badly phrased by me. What I meant was, specifically in what ways would .PRO impede or be a liability or less profitable for the ways YOU do business domaining? I'm not looking for rebuttals or endorsement as much as clarification and some specifics in order to evaluate the merits of your claim.
 
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The answer is complicated and includes many, many factors that have been answered time and time again on this forum.

But to put it into easy-to-understand layman's terms:

1) What can you sell a really good .PRO domain for now in the marketplace? I'm not talking about the rare $xx or $xxx sale, I'm talking about on the open market quickly and reliably. Be honest with yourself on this answer.

2) Considering that more and more money is being printed everyday (and more domains too courtesy of ICANN), why on Earth would anyone believe that something that is practically worthless today become more valuable in the future?

The worst argument in the World (in my mind) is to infer that because the word "Pro" is a common household word that somehow this gives credibility and value to this gTLD. So is .TRAVEL and how is that extension doing?

When the FCC approves a broadcast license, it requires that the applicant show the necessary resources and expertise to carry the licensed station for a minimum period of time. It's a way of stacking the deck in favor of applicant success. By way of analogy, if ICANN required that every new TLD applicant must have the marketing resources, expertise and staying power to ensure both enduser and site visitor interest and awareness, we wouldn't be having this discussion.

IMHO, the basic requirements for launching a new TLD are fundamentally flawed. How can a new TLD achieve widespread acceptance when the biggest part of the promotional push seems to end shortly after general registration goes into full swing? And rarely is the general public even part of the equation. Is this a recipe for success?

Rick Schwartz often blogs about the inability of Madison Avenue to understand the benefits of a domain name. Clearly, neither does the domain industry understand the benefits of a well planned Madison Avenue marketing campaign.
 
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1) What can you sell a really good .PRO domain for now in the marketplace? I'm not talking about the rare $xx or $xxx sale, I'm talking about on the open market quickly and reliably. Be honest with yourself on this answer.

I think I could sell my end of 2007 regged .pros for more than I could any .com I regged at the same time. I hand regged .pros like Gadget.pro, Storage.pro, Piano.pro, and Play.pro. People on this thread would buy those for a couple of hundred bucks. I turned down an offer of $1,500 for Piano.pro about 1 month after regging it. I doubt I would have received a similar offer for an end of 2007 regged .com.

2) Considering that more and more money is being printed everyday (and more domains too courtesy of ICANN), why on Earth would anyone believe that something that is practically worthless today become more valuable in the future?

More extensions are a problem for all domainers. .com has less to fear but there is also an argument that more extensions means more alternative extension acceptance. My play on .pro is that it is being held back by restrictions and high reg fees and that semantically it produces better online brands than .biz, .mobi, and .info. When reg fees and renewals fell from $99 to $20-$30 and restrictions were slightly eased total .pro registrations rose from 6,500 to 35,000. If restrictions were removed all together, and I think they will be, I see registrar penetration by volume rising from the current 10% to over 50% and total .pro registration growing from 35,000 to 250,000.

The worst argument in the World (in my mind) is to infer that because the word "Pro" is a common household word that somehow this gives credibility and value to this gTLD. So is .TRAVEL and how is that extension doing?

This has never been my argument for investing in .pro. The value of .pro is as a branding suffix not as a common household word like travel. I don't like .travel because it creates domains made up of two keywords rather than a keyword and a branding suffix. A domain should be a branding suffix not a keyword.
 
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It's frustrating when opinions offered are not even calculated to help me better understand this industry or a domain's value. As you know, so much of domaining is based on metrics of one form or another that become the measure for desirability and worth of a domain name. I don't think that asking for the "human metrics" on which an opinion is based is unreasonable.
Yes, you're probably right, though when you do ask in an open forum, whether here or in the valuation section, you will always get more than a few frivolous replies, but they shouldn't be ignored either, people are doing exactly what you asked for - offering their opinion. How much you trust said opinion is entirely upto you, but its easy to separate the wheat from the chaff.

If the people posting understood that domaining is not a hobby for many of us and that we are looking for useful, actionable information, maybe it would take the conversation level up a notch or two on this forum.
Again, you're probably right, though I've learnt as much from inane comments as I have from constructive criticism. When people offer a contrarian view, someone will mostly come along and offer a few gems that make the whole discussion worthwhile. You can debate only with mensa members, but then the average joe would probably be left out of the conversation and thats not a good thing, imho.

I spend at least fifty hours a week pouring through lists, reading forums, talking to developers, working on projects, etc. in an effort to create a better future for myself and for my family. If you read my posts here at NamePros, you will see that I take this business very seriously and that when I post, I try to add something useful to the conversation. So when others dismiss me and my efforts without a thought, I feel compelled to respond because all I'm asking for is thoughtful feedback - whether or not someone agrees with me is not the point. I welcome opposing viewpoints, but tell me why so I can learn from it. -WW
It is a serious business and its good that you give it the time and effort it requires, but with alternative non-mainstream extensions like .pro and cctlds, the game changes dramatically from the .com world.

For one - even if you have great metrics for a particular search term, that does not automatically translate to good traffic for alternate extensions. Most end users aren't even really aware of .pro, I'd go so far as to say more people would probably recognise .asia than .pro atm.

But, and here's the crunch factor, with exceptional keywords, seo becomes a lot easier, even if the extension is not as popular. You'll have people disagreeing here too, but as a developer and an seo expert I can assure you this is a fact.

Which brings us to .pro value - w/o inherent traffic there are two avenues for you to profit from said domains - 1. Resale 2. Development.

Development is not everyone's cup of tea and we really can't develop our entire portfolio at one go, except for minisites which don't really perform very well for any extension.

For resale you're looking for keywords whose equivalent even in .info would be a four figure name. Why would you even go for a second rung name when top rung names are commonly sold for $xx - $xxx on Namepros. And the proof of the pudding is in the eating, selling to an end user means educating them about what .pro is, why it is relevant, what the value of said keyword in alternate extensions would be and why this is a bargain.

And this is not easy, why I've limited my .pro investment to keywords that I can't even get for .in or even new cctlds for that matter.

For cctlds / pro / tel etc I have one basic rule - similar domains in .com would be in the six figure range at the very least, even if you could buy them. When you have such a high value name, even small development can help you tap into search traffic forever.

Single keywords have performed the best for any cctld / pro / new extension - so thats pretty much a holy grail - though even i cant turn down livepoker.pro or onlinecasino.ag - they're top of the line keywords but selling them is pretty tough.

Domaining is not my hobby. I support myself exclusively with domaining and development. Here is my take on the matter: Run, do not walk away from anything .PRO related. It is a complete waste of your time. There is no present and almost certainly no future in this extension. IMHO.
.pro has more of a future than .tv tbh. Plus the same keywords i have in .pro for low $x,xxx would cost me a few million dollars in .com, why I prefer .pro, the .com is out of my reach. Try and offer succinct advice, generalisations are generally for the foolish.

Fans of .pro tend to blame the Registry too much. I guess part of the problem is somewhere else.
Its in the mass adoption of the tld by developers and from there end users, but that would mean that said developers are even eligible for registering these domains, why people blame the registry.

What I meant was, specifically in what ways would .PRO impede or be a liability or less profitable for the ways YOU do business domaining? I'm not looking for rebuttals or endorsement as much as clarification and some specifics in order to evaluate the merits of your claim.
You're barking up the wrong tree. They can't even tell you how they make money from .com, not in any open forum in any case ;)
 
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Real Estate analogies work best for me. I look at most of my domains as undeveloped land. But for me .PRO domains are apartments or office space.

I have several developed .PRO sites, they all make modest profits from adsense and affiliate programs. Just like apartment owners, my goal is to stay cash-flow positive on them in the hopes that they appreciate over time. These are strong keywords, and yes if I could afford to buy even one of them in .COM I'm sure I could make much more.
 
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I think .pro is a great extension, and if it were introduced about 10 years earlier, it might have been used a little more widely.

It looks to me like .pro is going the way of of .mobi, .asia, .eu, and .tel -- bought up by non-developing speculators with nothing worthwhile left over for actual end users.

.Pro might be a dream for you guys stealing clicks from parked pages, but it's doing nothing to help the Web, the .pro extension, or even your own investment in the long term.

Throw your mini-site "developed" sites and affiliate BS at me all you want, but it's not going to save .pro unless it catches on in the mainstream and in a big way. You can't blame the registry for that; if normal, everyday people don't see .pro being used, and when they finally see a .pro and it's just a parked page or ad-riddled "mini-site" they're going to associate the TLD with poor quality.

High registration fees aren't an excise, either. If you're a business, the extra $20-$50 isn't a deal breaker.

If you're not building an actual site with unique content, you're not building a site at all.
 
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There are 35,000 .pro domains registered at March 2009 versus 5.25m .info and 2m .biz domains, so even if every .pro was developed, it wouldn't be making much of a splash with ordinary internet users.

.pro is relatively lightly developed, I use the number Google returns for site:.extension queries divided by total domains registered to benchmark and on that basis, .pro Google indexed pages per domain registered is about half .info and .biz and less than 10% of .org and .com.

There are alot more developed .pros since reg fees came down 80% so high registration fees must have something to do with the historical lack of development. The $20-$50 isn't a deal breaker theory has been discussed several times on this thread, if it wasn't a deal breaker, then why were only 6,500 .pros registered in 4 years when the reg fee was $99 and why were 80%-90% of those few registrations speculative?

$20-$50 reg fees wouldn't be a deal breaker for .com because it's a premium product but for alternative extensions it's a killer, because once the best keywords are gone, there is no logic paying 4-5 times the price of a .com for an extension few people have heard of.

Restrictions are the biggest obstacle to the development of .pro. While only 10% of registrars offer .pro and web designers and developers don't meet the registration criteria, I see little point developing it beyond 1 or 2 sites. I think ICANN will remove the residual restrictions on .pro when they renew the registry contract in May 2010 otherwise nobody in their right mind will agree to manage it.

March registry stats are out. Network Solutions is now officially the biggest .pro registrar with 6 more .pro domains than Encirca.
 
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It's true, .pro domains do not trade like .com and most domainers looking for quick flips should run.

.Pro is about the future, if there is one. It's liking the way 3 letters sound together. It's the land on the other side of the county from .com by the river away from all the dirt and grim of city life. Uncrowded, but very exclusive.

Maybe someone will build a road here and our property value will skyrocket. Maybe they wont.
 
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Ben, I'm not waiting for roads.

To expect roads to stretch across the universe would mean a wait of a couple of millennium.

I'm just building my own trans-pro-ters ;) Get them from their homes direct to your doorstep :lol:
 
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There are 35,000 .pro domains registered at March 2009 versus 5.25m .info and 2m .biz domains, so even if every .pro was developed, it wouldn't be making much of a splash with ordinary internet users.

.pro is relatively lightly developed, I use the number Google returns for site:.extension queries divided by total domains registered to benchmark and on that basis, .pro Google indexed pages per domain registered is about half .info and .biz and less than 10% of .org and .com.

There are alot more developed .pros since reg fees came down 80% so high registration fees must have something to do with the historical lack of development. The $20-$50 isn't a deal breaker theory has been discussed several times on this thread, if it wasn't a deal breaker, then why were only 6,500 .pros registered in 4 years when the reg fee was $99 and why were 80%-90% of those few registrations speculative?

$20-$50 reg fees wouldn't be a deal breaker for .com because it's a premium product but for alternative extensions it's a killer, because once the best keywords are gone, there is no logic paying 4-5 times the price of a .com for an extension few people have heard of.

Restrictions are the biggest obstacle to the development of .pro. While only 10% of registrars offer .pro and web designers and developers don't meet the registration criteria, I see little point developing it beyond 1 or 2 sites. I think ICANN will remove the residual restrictions on .pro when they renew the registry contract in May 2010 otherwise nobody in their right mind will agree to manage it.

March registry stats are out. Network Solutions is now officially the biggest .pro registrar with 6 more .pro domains than Encirca.

I think you are right on the money with this. Landrush for keyword pro's is done, so the price should come down. And it did, from $100 to $20 at EnCirca. Most of the good single keyword pros I scored were in the 2nd landrush at $100. Fortunately by renewal time they were down to $30 for renewal. I think that's still a bit steep. I don't appreciate getting socked for an extra $10 just because they've got me 'hooked', but that's how a lot of people like to do business.

If the registry lowers the price to $10/$15 for regs and renewals and drops the exclusivity restrictions and makes a serious run at marketing .pro, I'm sure it will flourish because it has inherent savvy sound to it. While .COM implies companies of all sorts. .PRO implies top quality service, whether an individual or a company.

No question among the TLDs, take away everything else, .PRO is or is one of the coolest. .COM sounds great because it's legendary. .NET sounds good because it fits high-tech relevant network computing, .TV sound good obviously and .ME is OK for a few cliche phrases. .US is not too bad. But .PRO is right up there.

And from the standpoint of googling and memorability, the ability to make unique catch phrases differs from TLD to TLD. .PRO probably makes more great sounding keyword matches than most other .TLDS. An example of a TLD-specific catch-phrase combo is digital .io Whole different connotation for keyword 'digital' than any other TLD. Or, take the keyword "blow". Means different things for different extensions. blow.org, blow.com, blow.biz blow.net, blow.me, blow.pro, blow.us,... a few stand out as having some recognizable context, some don't.

I don't think there is anything inherently limiting about .PRO. I think it's liabilities are: The public hasn't seen it much or at all, wouldn't know where to register it, would be daunted by all the fine print, restrictions and higher cost. Fix that, at least for 2nd level .PROs, and I'm sure .PRO would take off, at least until the 2 keyword-combos were exhausted. Beyond that, .COM would probably seem a better bet unless .PRO became legendary in its own right.
 
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Samit, I have a question for you. How do you get traffic to your .pro minisites, how many visits do you get per day, how many of those visits convert to clicks, and where are you rank on search engines for your keywords?

I have developed 1 minisite, it was a generic two word 1998 regged .com that I paid $3,000 for, I did 2 hours of work on it, and got to the front page of Google for a short time before falling back page 2. While I was on the front page I was getting 15-20 hits a day which would convert to about 1-2 clicks worth from 10 cents to about $1.20.
 
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I just have one developed minisite in .pro - Paintball Pro - all traffic is via search and we haven't spent a penny on advertising it. The site has been submitted to major search engines as we normally do for all new sites.

Gets about 1500 real visitors/mo atm, which is not bad considering its only about a month or so old. Most of the traffic seems to coming from long tail keywords, which we rank for in first 2 pages, not the primary keyword which we dont figure even in the first 10 pages for, as yet. It has around 600k alexa rank, would like to see someone do the same with a longtail .com with about the same content in as much time ;)

Has made about $7 since its launch via adsense, cpc is around $0.05-0.20 and has one $90 order via amazon. Its not much but should get better w/ time, we're not using rss feeds for posts but have purchased private label content for it. Also we haven't yet started promoting it, will do so once its out of beta and the code updates are done.
 
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