.mobi The "Mobi is Dead" Presentation

[GF]

Did anyone here attend the presentation? Any feedback? I'd really like to hear what went on, and if they took any questions from the attendees.

 

[DN BROKER]

I love to hear what was discussed

 

[ginggang]

What was the conference called again ? Search Engine Strategies ?

 

[whitebark]

http://www.seroundtable.com/archives/018004.html

 

[ginggang]

Case study on where to find a toliet ? Taking the piss aren't they ? :lol:

 

[Jasdon]

Must've been real popular...

Wow GF - I see you've been Knighted....have you taken your oath of allegiance to dis certain extensions?

 

[Kate]

It's not only the SEO cicles that diss mobi... there is no mention of it in cellular industry shows either. Only the speculators care, and many have already shifted focus to the latest extensions like .asia or .me

 

[-db-]

I see you've been Knighted....have you taken your oath of allegiance to dis certain extensions?

Not funny, Jasdon.

 

[Jasdon]

It's not only the SEO cicles that diss mobi... there is no mention of it in cellular industry shows either. Only the speculators care, and many have already shifted focus to the latest extensions like .asia or .me

From DNJ - http://dnjournal.com/lowdown.htm



The final results from that event were unfortunately awful with just $15,950 in total sales according to Moniker's site. An extended online auction in conjunction with the event will continue through Thursday, August 28, but it doesn't look like the SEO crowd has much interest in domain names (which could mean some bargains will be available for the rest of you in the ongoing online auction). The results from this auction were in sharp contrast to what we saw in Moniker's last live/online auction at the Internext Expo earlier this month where $828,825 in total sales were booked.

As I said before the event, why would people who are trying to sell their SEO services extoll the virtues of domain names?

 

[Kate]

Well some SEO people understand the importance of domain names, but not all. That much is true
Actually many webmasters and SEO 'professionals' don't like us

 

[WhoNet]

Dot-Mobi, Dead or Alive?

Here is a article -

http://www.clickz.com/showPage.html?page=3630613

Dot-Mobi, Dead or Alive?
By Anna Maria Virzi, The ClickZ Network, Aug 22, 2008

Should search marketers optimize Web pages for the ".mobi" domain, which is exclusively for mobile applications, or focus on ".com" and other major Web domains?

This week, that question fired up at least one person attending a Search Engine Strategies panel discussion devoted to mobile search engine optimization (SEO).

Some search-engine marketing experts said the arrival of Apple's iPhone, which has a desktop-like Web browser, along with other developments mean marketers should focus on optimizing their Web sites using .com, .net, and other major domains.

Dhana Pawar, co-founder of Yojo Mobile, a company that develops location-based applications for mobile devices, was discussing Apple iPhone usage statistics during the session. Suddenly, someone interrupted her from the back of the room.

"I own 700 dot-mobi [addresses]; I don't want to see 'dot-mobi is not alive in the United States,'" he yelled. "You're trying to sway [us] toward your company."

Pawar countered that her company does not have an interest in seeing dot-com addresses fare better than those with dot-mobi addresses.

Returning to the topic at hand, Pawar said using one Web address makes it easier to track Web site usage. Plus, it's easier for consumers to remember one Web address.

Cindy Krum, senior SEO analyst at Blue Moon Works, also pointed out that companies that use both .com and .mobi addresses run the risk of publishing duplicate content, a practice that's frowned upon by search engines.

There are more than one million .mobi domains registered, according to dotMobi, the registry for that domain.

In an e-mail interview, Vance Hedderel, dotMobi's public relations director, said the .mobi domain remains relevant. He pointed out that there were more than 200 mobile sites in July 2008, up from 25,000 in July 2007 -- based on a crawl of all mobile-specific and mobile-friendly sites on more than 80 million .com, .org., .net, and .mobile domains.

"While that very strong increase shows the growing interest in the mobile Web, it�¢ï¿½ï¿½s obviously a fraction of the total number of Web sites that will not work on a mobile phone," Hedderel wrote. "This is why the .mobi domain is relevant for end users -- they can know that content is designed to work on their mobile devices."

Hedderel said dotMobi is an iPhone fan, adding that point has been made on the domain registry's blog.

 

[GF]

http://www.seroundtable.com/archives/018004.html

Thank you for posting it, Roy! I was hoping there was something like this around.

I would have liked it had there been someone from mTLD there to state their case... Kind of one-sided, no?

WhoNet - thank you for posting the article you found as well!

 

[thebiffenator]

On a friendly note who is this bluemoon company? and who is MizPee and how do they relate to dot mobi? I have checked out there sites, there nice sites and I will check out mizpee on my mobile. (One thing I noticed is that she is missing my state, nothing bad...but when you really got to go, wouldnt it make much more sense to find something along the highway you are traveling along? I mean bathrooms are not wine and dining, you either go or you don't go, or you go someonwere else lol

for example I got johny.mobi and to me it makes perfect mobile sense. It's branded and supplies relevent entertainment from sports-news and loads quickly, to me that is more relevant content then Mizpee for the mobile phone.

I am just currious, and found some other crap in that anti movement, thats why I posted.

It's Just me reacting to the (is .mobi dead or alive) I will display facts and will be very polite and I always respect all input.

You all know me,
Biff

 

[mediaadvantages]

Maybe this find a toilet thing is a woman issue. As men are concerned, we don't ask for directions, we find it on our own. I don't ever see myself searching for a website on the internet to find a bathroom. By the time I search a mobile search engine for the a site that shows me where bathrooms are then search the site for the closest bathroom to me, I will have already soiled my pants which is what this lady must have done long ago when coming up with this concept. I can picture her actually going through this process and thought it was a great idea for a site. Worst concept ever for a website even if it's a .com, .mobi or .bathroom.

 

[WhoNet]

Big Companies Go After .Mobi Domain Names

Here is another interesting article -

Big Companies Go After .Mobi Domain Names
Friday, August 22nd, 2008
A sign of strength for .mobi? Big companies file UDRPs to get .mobi domains.

Are big companies starting to pay more attention to .mobi? Recent UDRP filings with WIPO and National Arbitration Forum show this may be the case.

In the past two months, Capital One, Airtran, Tufts, State Farm, and Primerica have all filed UDRP complaints to get their hands on .mobi domain names.

Since .mobi was released there have been 51 .mobi disputes filed with National Arbitration Forum and 100 at World Intellectual Property Forum. Of these, only 8 have been denied: ufa.mobi, interactivebrokers.mobi, xxxx.mobi, sania.mobi, mps.mobi, assurant.mobi (denied twice), and telpay.mobi.

Of course just because someone files a UDRP doesn’t mean they intend to use the domain if they win. Here are some of the big names that have won .mobi arbitration cases in the past and what they’re doing with the domains now:

Vonage - does not resolve
Playboy - does not resolve
Intuit - does not resolve
Harvard Business Review - does not resolve
Craftsman - does not resolve
Morgan Stanley - forwards to .com
Wine Spectator - forwards to .com
Limited Brands - does not resolve
Raytheon - does not resolve
Texas Instruments - in use as mobile web site
American Airlines - amazingly, American Airlines doesn’t even forward AmericanAirlines.mobi to its main web site, even though it advertisies aa.com is mobile capable.
Standard & Poors - does not resolve
Barnes & Noble - does not resolve

http://domainnamewire.com/2008/08/22/big-companies-go-after-mobi-domain-names

 

[hedgefund]

.mobi is live and kicking...take look at

RedHot.mobi

 

[Kate]

The site is not alive and kicking...

 

[bachelor2000]

The site is not alive and kicking...

the site is living ,go on mobi fans!

 

[PVFARKAS]

.mobi is live and kicking...take look at

RedHot.mobi

effort and expertise applauded. rep+. this is a .mobi section, or are we just going to heckle each other - rep is due from all reading this post.. :great:''


--need a proxy repr--

 

[whitebark]

90% of business are small business and the majority of advertising dollars across most channels come from this segment.
90% of the $15B print YP adverstising comes from the SMB segment.
About 50% of SMBs have a website.
Less than 0.01% of SMBs have invested in a .mobi website.

Sorry mobi fans but like many other metrics on .mobi this one suggests things are not as rosy as some may proclaim. It's been two years and still only .01% market saturation. That's very bad. Anyone who has taken even marketing 101 would know achieving that low of a take-up of a product spells disaster.

If you somehow see roses where I see pure numbers please explain how that can be good for mobi.