This week, a controversial British politician launched the formation of The Brexit Party, a new pro-Brexit political party. The launch has had a polarised reaction, but what’s interesting to highlight is that the party didn’t acquire TheBrexitParty.com, instead opting to register TheBrexitParty.org. This has backfired on the party since the current registrant of TheBrexitParty.com has created a parody website of the official party site. The parody site includes information arguing against the founder of The Brexit Party and asks readers to register to vote in upcoming elections to stop the party from gaining traction. A tweet announcing the parody site has been retweeted over 12,000 times to date.