Unstoppable Domains

Super Bowl Ad Observations

Labeled as discuss in General Domain Discussion, started by garptrader, Feb 7, 2016

Replies:
8
Views:
917

  1. garptrader

    garptrader Top Contributor VIP ★★★★★★★★★★

    Posts:
    3,220
    Likes Received:
    3,694
    It will be interesting to see how many of today's Super Bowl ads use .COM vs new TLDs vs social media profiles vs no mention at all - just the brand (quite often commercials will be entertaining but you cannot recall later what brand was being promoted). I read that CBS is charging $5 million for a 30-second spot to advertise to the more than 100 million US viewers and many more millions globally. Will brands spend that much money to merely promote a Facebook page or non-.COM domain? We will find out in a matter of hours...
     
    The views expressed on this page by users and staff are their own, not those of NamePros.
  2. garptrader

    garptrader Top Contributor VIP ★★★★★★★★★★

    Posts:
    3,220
    Likes Received:
    3,694
    At halftime domains are not doing well. Most ads make no mention of the company's website domain. Many do very briefly flash a Twitter handle at the very end of the ad but that Twitter handle appears so briefly and is so small that one does not really have time to note the complete spelling. Consequently I would conclude that advertisers' attempts to tie social media to their brands has been a failure. Thus far I have seen no alt TLDs or new TLD domains (except IHaveADream.org before the Super Bowl began). Perhaps that may change in the second half. For local ads there was a 1-800 number advertised and some long local .COM websites. The global .COM domains I noticed thus far....

    NFLShop.com
    eSurance.com
    SOFI.com
    Apartments.com
    SquareSpace.com
    DollarShaveClub.com
    QuickenLoans.com
    NFLRush.com
    OICisDifferent.com
    WeatherTech.com
    Jeep.com


    The local ads were...
    TheBristolPalmBeach.com
    FPL.com
    BMWSFL.com
    BuyaToyota.com
    ANewStartIncFL.com
    SFLHondaDealers.com
     
    Last edited: Feb 8, 2016
  3. tweetsgonewild

    tweetsgonewild Top Contributor VIP

    Posts:
    1,454
    Likes Received:
    1,014
    Majority will be .coms because it has a history and also if ngtld could afford 5 million for 30 secs, they probably could have bought .coms. :D
     
  4. WatchDogue

    WatchDogue Top Contributor VIP

    Posts:
    2,703
    Likes Received:
    18,591
    Thanks for putting up the list of advertisers and their website URLs that you noticed up to the second half.
     
  5. garptrader

    garptrader Top Contributor VIP ★★★★★★★★★★

    Posts:
    3,220
    Likes Received:
    3,694
    Second half thus far...
    #Doritos (Twitter handle)
    #BolderthanBold (Twitter handle for Butterfinger)

    MiniUSA.com
    TurboTax.com
    Pokemon20.com
    Xifaxan.com (also used 1-866 number)
    DeathWishCoffee.com
    Showtime.com
    Fitbit.com
    Wix.com


    local ads second half...
    CityMattress.com
    FortheInjured.com
    Xfinity.com
     
    Last edited: Feb 8, 2016
  6. garptrader

    garptrader Top Contributor VIP ★★★★★★★★★★

    Posts:
    3,220
    Likes Received:
    3,694
    A few more...
    IHaveADreamFoundation.org (long for an Alt TLD)

    TheSecretLifeofPets.com (movie)

    OnUp.com
     
    Last edited: Feb 8, 2016
  7. coconut

    coconut Established Member ★★★★★★★★★★

    Posts:
    95
    Likes Received:
    86
    Maybe their research now shows most people will assume they are at whatever dotcom the product/brand being advertised is?

    Thanks for the list of Superbowl domains.
     
  8. garptrader

    garptrader Top Contributor VIP ★★★★★★★★★★

    Posts:
    3,220
    Likes Received:
    3,694
    As I mentioned previously, many ads showed no domain name whatsoever and flashed a Twitter handle but it was barely recognizable. I did not catch any Facebook or Youtube references. Of the domains I saw, there were no new TLDs (even though we saw DollarShaveClub - did not advertise a .Club), not even one numeric .COM, no .Net or .CO or .TV domains but several short LLL or LLLL .COM domains. Many of the domains used were merely brand names which a domain investor could not have acquired for resale (trademarks). Notable domains that may have been aftermarket purchases at some point...

    Apartments.com
    SOFI.com
    WIX.com

    Brandables included...
    Fitbit.com
    SquareSpace.com
    eSurance.com
    WeatherTech.com
     
  9. DomainVP

    DomainVP Domain Expert VIP

    Posts:
    3,540
    Likes Received:
    12,783
    The new 'thing' is to get social engagement from large viewing events.

    Brands want people to have conversations about their brand. Of course these conversations lead back to the overall online presence, but they see it as the best way to impact the audience.

    It makes sense, someone sees your ad and then tweets a related hashtag to ALL of their followers & friends. Free contextual advertising tied with traditional TV media.

    Advertising is rarely on the cutting edge of tech, and are always playing catch up.

    The Ad World social guy right now is Gary Vaynerchuck. He gets social, and all of the other advertising dinosaurs sit back in awe over how to use SnapChat - it's absurd.
     

Want to reply or ask your own question?

It only takes a minute to sign up – and it's free!
biix
  1. NamePros uses cookies and similar technologies. By using this site, you are agreeing to our privacy policy, terms, and use of cookies.
    Dismiss Notice
Loading...