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Startups Names Stay Strange As Bad Spelling Proliferates
Creatively misspelled words, long popular for startup names, continue to rank among the top choices for nascent companies. Other top naming trends include short brands, “ly” suffixes, puns and human first names, according Crunchbase’s latest deep-dive into startup brands.
“A lot of what’s driving things is people saying: “I really want to name it that but the domain is taken,” said Athol Foden, president of Brighter Naming, a corporate naming consultancy. Founders who can’t get their top pick commonly settle for something that sounds similar, perhaps with a different spelling or an added suffix.
For our latest Crunchbase News naming analysis, the methodology involved looking at all the startups in English-speaking countries that raised a seed round of $500,000 or more in the past 13 months
The goal, after poring through more than 4,000 names, was to piece together leading trends in startup naming. Beyond that, the hope is to shed a light on the prevailing mindset around how to create a memorable brand in a world overrun with companies old and new furiously competing for our attention.
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