DubDubDubDot said:
As a .pro enthusiast, can you explain to me why even though I practically live online I can't name one single developed .pro off the top of my head?
The vast majority of .pro registrants have only legally owned their .pros since Sep 2008. I don't think it's reasonable to expect people to develop domains they don't legally own. There were about 9,000 .pros regged in Sep 2008, 30,000 at the end of Dec 08 and maybe up to 40,000 now. The average number of .pros in those 6 months is, say, 25,000. Mathematically, that works out to 12,500 .pro years.
.com has grown rapidly since 1998 so let's assume the average .coms registered in the last 10 years are 25m. That's 25m x 10 years = 250m .com years. Therefore, .com has had 20,000 times more development time under it's belt. Evolution turned a dinosaur into a man in that time frame.
Even without building in .com's vast first mover advantage, statistically you would have to visit 20,000 .com sites before finding 1 .pro. If you visited 10 sites per day, it would take you over 5 year to stumble on a .pro.
DubDubDubDot said:
Aside from having existing investments in them, why do you support something that developers are so cold to?
I started buying .coms in 2006 but within 6 months I didn't feel I was getting good value for money. I bought a couple of 2 word key phrases but nothing rocked my boat and I was paying $2,000-$3,000 for each domain and putting in 100's of hours of search time.
The first non .com domain I bought was Rates.info for $10,000. I followed that up with Prices.info for $12,000, Coupons.info for $7,000 and Savings.info at $4,000. Although, I was paying a bit more, I was getting short, generic, commercial keywords that would cost $1m-$2m in .com but had a more logical fit with in .info.
About 1 year later I discovered .pro. I'm an accountant in the UK so I met the registration criteria. What I liked about .pro is it conveyed credibility, was naturally brandable, and fitted a wide range of keywords, in some cases far better than .com, e.g. Golf.pro, Poker.pro.
Better still, it had awkward restrictions and cost $99 to register so domainers ignored it, people had been forking out $99 for 4 years so decent keywords were dropping by a process of attrition. In the first couple of weeks I registered Gadget.pro, Pension.pro, Piano.pro, Quiz.pro, and Puzzle.pro, I could only dream about keywords like this in other gTLD's. I worked out .pros dropped at 8:57AM UK time when most people in the US were in bed, and for 3-4 months I had virtually no competition on the drop.
For me, investing in .pro is like investing in an unquoted company versus a Fortune 500 company, .pro is illiquid, risky, new, few people outside of domaining have heard of it. However, the potential upside is tremendous. .pro is the only gTLD brandable enough to take on .com. .net is too geeky for big business, .org is not for profit, .biz is lightweight and informal text speak, .info isn't brandable, and .mobi is plain ugly and artificial and doesn't fit many keywords.
.pro produces stunningly beautiful, almost perfect keyword fits, I hold Office.pro, Studio.pro, Expert.pro, Mobile.pro, Digital.pro, Image.pro, Survey.pro, Training.pro, Company.pro, Staff.pro, Guide.pro, Play.pro and many others. I've just started developing my first .pro, Total.pro.
For .pro to become attractive to developers and accessible, the remaining .pro restrictions have to be lifted, reg fees must be cut in line with other gTLD's and .pro has to be sold by more than a handful of registrars. If that happens, I think developers will warm to .pro.
I work near Saville Row in London, I liken .pro to a tailored Saville Row suit, it produces exceptional keyword fit but it's only ever going to be worn by a small number of discerning customers. .com is an off the peg suit, keyword fit is not an issue, most people wear them, but what you can buy in a shop for a $7 reg fee doesn't impress me.
2 weeks ago I bought London.pro and Power.pro for $150 each, "Power Pro" has 1,420,000 Google uniques, that built-in mindset value impresses me. London.com would cost $5m but if I'm better at SEO and have more valuable London content than London.com, I win the game and save $5m. People will continue to type in London.com, but as search engines improve fewer people are going to do that, even now only 1/6 of internet traffic is direct navigation. The value of that diminishing 1/6 will shrink as PPC falls and the internet gets ever more saturated with sites and extensions so you have a double whammy of downward pressure on overpriced generic .coms.