I wanted to test a theory that BrandBucket is more likely to accept a similar name if your the owner. It's just something I hope they did, I guess. In that, it protects the reseller investment. When there's BuyA/BuyB/BuyC/BuyD/BuyE I feel it deflates the value unless the reseller owns all of them.
In this instance, I am the owner of Surge*Value, and why I wanted SurgeProfit.